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Google AdMob Network Request RPM by Platform

Network Request RPM by Platform is a metric that indicates how much revenue is generated per 1000 network requests from each type of platform (Android, iOS).

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Network Request RPM by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Network Request RPM by Platform"?
Network Request RPM by Platform is a metric that measures the revenue generated per thousand ad requests, broken down by platform (such as iOS, Android, or Web). This metric helps AdMob experts understand which platforms are generating the most revenue and which may need optimization to improve revenue. By comparing the Network Request RPM across different platforms, AdMob experts can gain insights into the performance of their ad inventory and make data-driven decisions to maximize revenue.
Example: The Network Request RPM by Platform metric can help advertisers to identify which mobile platforms generate the most revenue per request. For example, an app developer can use this metric to optimize their ad placements and formats for the platform that generates the highest RPM.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Network Request RPM by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Network Request RPM by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Network Request RPM by Platform on the Performance screen
  6. 6
    Get Network Request RPM by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Network Request RPM by Platform
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdMob integration with Databox Track Network Request RPM by Platform from Google AdMob in Databox GET STARTED

General

  • Description
    Network Request RPM by Platform is a metric that indicates how much revenue is generated per 1000 network requests from each type of platform (Android, iOS).
  • Category
    Advertising
  • Subcategory
    Requests network
  • Date Added
    2017-07-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 36 months ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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