Network Request RPM by Platform is a metric that indicates how much revenue is generated per 1000 network requests from each type of platform (Android, iOS).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Network Request RPM by Platform using Databox, follow these steps:
Network Requests by Ad Unit metric counts the number of ad requests made by a specific ad unit of an app to AdMob servers, which gives insights on ad load, user behavior, and revenue optimization.
The Clicks by Format metric tells you the number of clicks on your ad units grouped by the ad format type, such as banner, interstitial, or rewarded video. It helps you understand which ad formats are the most effective in driving clicks and engagement with your app.
Impressions by Ad Type is a metric in Google AdMob that displays the number of times ads from different ad types were displayed to users. This includes banner, interstitial, native, and rewarded video ads, providing useful insights into ad performance for optimizing your ad strategy.
Impressions CTR by Country metric measures the click-through rate of the ads displayed to users in different countries. It helps advertisers understand the effectiveness of their ad campaigns and optimize them for better performance in specific regions.
The Impressions CTR by App metric measures the click-through rate of ads served in a particular app, calculated by dividing the number of clicks by the number of impressions.
Impressions RPM (Revenue per Thousand Impressions) is an advertising revenue metric that measures how much money a publisher earned for every 1000 ad impressions served on their app or website.
The Show Rate by Ad Unit metric measures the percentage of times an ad unit was shown in relation to the number of ad requests made for that unit. It helps evaluate the performance and effectiveness of ad units in terms of displaying ads to users.
Show Rate by Ad Type measures the percentage of eligible ad requests that actually resulted in an ad being shown on a particular ad type, such as banner or interstitial ads, during a specific time period.