The Network Requests by Platform metric shows the number of ad requests made from each mobile platform (iOS, Android, etc.) to AdMob servers, helping to identify trends and optimize ad formats and targeting.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Network Requests by Platform using Databox, follow these steps:
The Estimated Earnings by Platform metric in AdMob shows the estimated revenue earned from each platform (Android, iOS) for a specified time period, helping app publishers to optimize their monetization strategies.
Estimated Earnings by Format is a metric that shows the estimated revenue generated by different ad formats such as banner, interstitial, and rewarded video ads. This metric helps to analyze the performance of each ad format and optimize the ads accordingly to increase overall earnings.
Impressions by Format measures the number of times an ad was displayed on a user's device, broken down by ad format (e.g. banner, interstitial, rewarded video).
Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.
Impressions RPM (revenue per thousand impressions) by Ad Unit is a metric that helps measure the revenue generated per thousand ad impressions for a specific ad unit. It provides insights into the effectiveness of the ad unit in generating revenue and can help optimize the monetization strategy.
Show Rate by Format is a metric that measures the percentage of ads that were shown to users out of the total number of ad requests made, broken down by ad format (e.g. banner, interstitial, rewarded video).
Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.
Network Request RPM by Platform is a metric that indicates how much revenue is generated per 1000 network requests from each type of platform (Android, iOS).