The Network Requests by Platform metric shows the number of ad requests made from each mobile platform (iOS, Android, etc.) to AdMob servers, helping to identify trends and optimize ad formats and targeting.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Network Requests by Platform using Databox, follow these steps:
Impressions by App is the count of how many times ads were viewed in a particular app over a specific time period. It helps to measure the exposure of an app to advertisement and the potential revenue generated by an app.
Impressions by Ad Type is a metric in Google AdMob that displays the number of times ads from different ad types were displayed to users. This includes banner, interstitial, native, and rewarded video ads, providing useful insights into ad performance for optimizing your ad strategy.
Impressions CTR (Click-Through Rate) is the percentage of clicks advertisers received per thousand ad impressions. It measures the efficiency of ads in generating clicks from users. Higher CTR implies better ad performance.
Impressions CTR by Ad Unit measures the click-through rate (CTR) of ads served in a specific ad unit, calculated by dividing the number of clicks by the number of impressions.
Impressions CTR by Ad Type metric shows the ratio of clicks to impressions for each ad type. It helps track the effectiveness of different ad formats in attracting user interaction.
The Network Requests Matched metric measures the number of ad requests from publishers matched with eligible ads from advertisers within the AdMob network.
Match Rate by Format is a metric in Google AdMob that measures the percentage of ad requests that are successfully matched with an ad, broken down by ad format (such as banner or interstitial). This provides insight into which ad formats are performing well and which may need optimization.
Network Request RPM by Format is a performance metric that measures the revenue generated per thousand ad requests, broken down by ad format (e.g., banner, interstitial, rewarded).