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Google AdMob Match Rate by Country

Match Rate by Country is a metric that measures how often a user's device can be matched to an advertising identifier in a specific country. This metric is used in mobile advertising to understand the availability of ad inventory and audience targeting for a particular region.

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Match Rate by Country 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Match Rate by Country"?
Match Rate by Country is a metric used in Google AdMob to measure the percentage of ad requests that are successfully matched with an ad for a specific country. It takes into account factors such as ad format, user demographics, and advertiser preferences. A high match rate indicates that many ads are available for a particular country, while a low match rate suggests that ad inventory may be limited or that user demographics may not appeal to advertisers. Analyzing match rates by country can help optimize ad revenue and improve the overall user experience.
Example: Match Rate by Country can help app advertisers identify regions with low match rates, like Japan, and adjust their ad targeting or campaigns accordingly for higher ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Match Rate by Country in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Match Rate by Country using Databox, follow these steps:

  1. 1
    Connect Google AdMob that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Match Rate by Country on the Performance screen
  6. 6
    Get Match Rate by Country performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Match Rate by Country
Google AdMob integration with Databox Track Match Rate by Country from Google AdMob in Databox GET STARTED

Basics

  • Description
    Match Rate by Country is a metric that measures how often a user's device can be matched to an advertising identifier in a specific country. This metric is used in mobile advertising to understand the availability of ad inventory and audience targeting for a particular region.
  • Category
    Advertising
  • Date Added
    2017-07-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://admob.googleapis.com/v1/accounts/{accountId}/networkReport:generate

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