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Google AdSense
Ad RPM
Ad RPM (Revenue per Thousand Impressions) is a metric that measures the revenue earned for every 1000 ad impressions on a website. It helps publishers to estimate their earning potential and optimize their ad placements and formats.
With Databox you can track all your metrics from various data sources in one place.
- About
- Tech details
What is "Ad RPM"?
Ad RPM (Revenue per thousand impressions) is a key metric used to measure the performance of ads served on a website. It represents the estimated earnings per thousand page views and is calculated by dividing the total revenue generated from ads by the number of page views, then multiplying by 1000. A higher RPM indicates that the website is generating more revenue per page view and should be an important factor in ad optimization strategies. However, it's important to note that RPM can be affected by various factors such as the niche, time of year, and location of the website's audience.
Example: A website owner noticed that their Ad RPM increased from $2 to $4 after they modified the ad placement and targeting, resulting in higher earnings for their website.
This metric has one or more equivalents:
Visualizations
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Number
Used to show a simple Metric or to draw attention to one key number.
How to track Ad RPM in Databox?
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad RPM using Databox, follow these steps:
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1Connect Google AdSense that contains the metric you want to track
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2Select the metric you want to track from the list of available metrics
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3Drag and drop the selected metric onto your dashboard
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4Watch your dashboard populate in seconds
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5Put Ad RPM on the Performance screen
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6Get Ad RPM performance daily with Scorecards or as a weekly digest
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7Set Goals to track and improve performance of Ad RPM
GoalsSet Goals to track and improve your performance
ScorecardsGet your daily progress every morning with Scorecards
Metric DigestReceive detailed weekly performance updates
Metric BuilderBuilt your own custom metrics with Metric Builder
Data CalculationsSet Goals to track and improve your performance
Performance ScreenGet instant insights into your top-performing metrics
Basics
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DescriptionAd RPM (Revenue per Thousand Impressions) is a metric that measures the revenue earned for every 1000 ad impressions on a website. It helps publishers to estimate their earning potential and optimize their ad placements and formats.
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CategoryAdvertising
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Date Added2016-06-15
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Default FormatPrefixCurrency
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Cumulative SupportNo
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UnitsYes
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Granularitiesdaily, weekly, monthly, quarterly, yearly
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Favorable Trendincreasing
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Historical DataYes
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Changing historical dataNo
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Forecast SupportYes
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Benchmark SupportYes
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Media SupportNo
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DimensionN/A
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Metric Typegeneral Learn more
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API Endpointhttps://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate
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Google AdSense
Coverage
Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.
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Google AdSense
Ad Requests RPM
Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.
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Google AdSense
Total Earnings
The Total Earnings metric in Google AdSense refers to the accumulated amount of revenue earned by a publisher from ad clicks, impressions, and other activities within a specific time frame.
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Google AdMob
Network Requests
The Network Requests metric in AdMob measures the number of times an ad request is made to the AdMob network server for a particular ad unit. It helps determine the efficiency of ad serving and network performance.
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Google AdMob
Network Requests Matched
The Network Requests Matched metric measures the number of ad requests from publishers matched with eligible ads from advertisers within the AdMob network.
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Google AdMob
Match Rate
Match Rate is the percentage of ad requests that resulted in a successfully served ad. It measures the effectiveness of your ad mediation setup and how well your app's audience matches with the available ad inventory.
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Google AdMob
Show Rate
Show Rate is the percentage of ad impressions that actually show up on a user's device out of the total number of ad requests made by the app. It measures the effectiveness of the ad network's ability to deliver ads to users.
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Google AdMob
Ad Units Count
Ad Units Count is a metric in Google AdMob that tracks the total number of ad units served. This measurement helps app publishers understand the demand for their inventory and optimize their ad placements for higher revenue.
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Google AdMob
Network Request RPM
Network Request RPM is a metric that represents the estimated revenue earned by the publisher per 1000 ad requests made by the app. It takes into account the fill rate and the eCPM of the ad network.
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Appfigures
Ads ECPM
Ads ECPM (Effective Cost per Mille) is a metric that measures the revenue generated by every 1000 ad impressions. It helps app developers to understand the effectiveness of their ad monetization strategy and to optimize their ad placements.
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