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Google AdSense Ad RPM

Ad RPM (Revenue per Thousand Impressions) is a metric that measures the revenue earned for every 1000 ad impressions on a website. It helps publishers to estimate their earning potential and optimize their ad placements and formats.

With Databox you can track all your metrics from various data sources in one place.

Ad RPM 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad RPM"?
Ad RPM (Revenue per thousand impressions) is a key metric used to measure the performance of ads served on a website. It represents the estimated earnings per thousand page views and is calculated by dividing the total revenue generated from ads by the number of page views, then multiplying by 1000. A higher RPM indicates that the website is generating more revenue per page view and should be an important factor in ad optimization strategies. However, it's important to note that RPM can be affected by various factors such as the niche, time of year, and location of the website's audience.
Example: A website owner noticed that their Ad RPM increased from $2 to $4 after they modified the ad placement and targeting, resulting in higher earnings for their website.
This metric has one or more equivalents:
Google AdSense integration with Databox Ad Requests RPM

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ad RPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad RPM using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad RPM on the Performance screen
  6. 6
    Get Ad RPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad RPM
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad RPM from Google AdSense in Databox GET STARTED

General

  • Description
    Ad RPM (Revenue per Thousand Impressions) is a metric that measures the revenue earned for every 1000 ad impressions on a website. It helps publishers to estimate their earning potential and optimize their ad placements and formats.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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