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Google AdSense Ad Requests RPM

Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.

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Ad Requests RPM 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Ad Requests RPM"?
Ad Requests RPM (Revenue per Thousand Ad Requests) measures the estimated earnings generated from every thousand ad requests. This metric gives you a sense of how much revenue you are earning from your ad inventory, whether it's on desktop or mobile, across different countries, and how the ads are performing. The higher the Ad Requests RPM, the more effectively your website or app is generating revenue from advertising, which can help you optimize your monetization strategy.
Example: A website owner noticed that their Ad Requests RPM increased after optimizing their ad placements and targeting. They used this metric to measure the revenue generated per thousand ad requests.

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How to track Ad Requests RPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests RPM using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests RPM on the Performance screen
  6. 6
    Get Ad Requests RPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests RPM
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Requests RPM from Google AdSense in Databox GET STARTED

Basics

  • Description
    Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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