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Google AdSense Ad Requests RPM

Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.

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Ad Requests RPM 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests RPM"?
Ad Requests RPM (Revenue per Thousand Ad Requests) measures the estimated earnings generated from every thousand ad requests. This metric gives you a sense of how much revenue you are earning from your ad inventory, whether it's on desktop or mobile, across different countries, and how the ads are performing. The higher the Ad Requests RPM, the more effectively your website or app is generating revenue from advertising, which can help you optimize your monetization strategy.
Example: A website owner noticed that their Ad Requests RPM increased after optimizing their ad placements and targeting. They used this metric to measure the revenue generated per thousand ad requests.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ad Requests RPM in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests RPM using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests RPM on the Performance screen
  6. 6
    Get Ad Requests RPM performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests RPM
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Requests RPM from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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