Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Coverage using Databox, follow these steps:
The Estimated earnings by Bid Type metric shows how much revenue is earned by each bidding method used in your AdSense account, such as cost per click (CPC) or cost per thousand impressions (CPM).
Estimated earnings by platform is a metric in Google AdSense that shows the revenue generated from ad clicks and impressions on different types of devices, such as desktop and mobile.
Page Views CTR by Ad Unit is a metric in Google AdSense that indicates the click-through rate of an ad unit per page view. It helps to understand how well an ad unit is performing on a website.
CPC by Network is a metric in Google AdSense that shows the average cost per click on ads served on partner networks. It helps publishers understand how much they earn per click from ads displayed on partner sites and can inform decisions about which networks to partner with.
Impressions by platform is a metric that indicates the number of times an ad has been displayed on a particular platform, such as desktop or mobile, within a specified time. It is useful for understanding the distribution of ad views across different devices and optimizing ad campaigns accordingly.
Page Views RPM by Ad Unit is a metric that represents the revenue generated per 1000 page views of a specific ad unit, allowing publishers to track the performance of individual ad units and optimize their ad strategy for better returns.
CTR (Click-Through Rate) by Platform metric in Google AdSense measures the percentage of ad clicks per number of ad impressions on specific platforms such as desktop, mobile or tablet. It helps advertisers to understand which platform is performing better and optimize their ad strategy accordingly.
The Total Earnings metric in Google AdSense refers to the accumulated amount of revenue earned by a publisher from ad clicks, impressions, and other activities within a specific time frame.