Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Coverage using Databox, follow these steps:
Impressions by platform is a metric that indicates the number of times an ad has been displayed on a particular platform, such as desktop or mobile, within a specified time. It is useful for understanding the distribution of ad views across different devices and optimizing ad campaigns accordingly.
Impressions by Network is a metric in Google AdSense that shows the number of times ads were displayed to users on a specific network, such as the Display Network or AdSense for Search. It is a measure of ad exposure and can help publishers understand which networks are generating the most ad views.
Page Views RPM by Country is a metric that measures the average revenue earned per 1000 page views from a specific country or region, providing insights into the performance of ad campaigns targeted towards that audience.
Clicks by Channel is a Google AdSense metric that measures the number of clicks generated by different channels, such as display, mobile, search, and others. It helps publishers identify the most effective channels for driving clicks and optimizing their ad revenue.
The Ad Requests by Ad Unit metric in Google AdSense measures the total number of ad requests received by each individual ad unit on your website, providing insight into the performance of your ad inventory.
Ad Requests by Channel measures the number of times ads were requested from your ad units, broken down by the channel they came from (e.g. search, display).
The Coverage by Platform metric in Google AdSense measures the number of ad impressions served on a specific platform (desktop, mobile, tablet) compared to the total number of ad requests made on that platform. It helps identify potential issues with ad placements on a particular platform.
The Ad Impressions by Platform metric measures the number of times an ad is viewed on a website or app across different platforms such as desktop, mobile, and tablet.