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Google AdSense Coverage

Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.

With Databox you can track all your metrics from various data sources in one place.

Coverage 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Coverage"?
The Coverage metric in Google AdSense measures the percentage of requests for ads that result in a monetized impression. A higher coverage rate indicates that more ad requests are being filled with ads, leading to more revenue for the website. However, it's also important to balance coverage with the user experience by ensuring that ads aren't overwhelming or intrusive.
Example: A website owner can use the Coverage metric to identify the number of ad requests that did not receive ads, allowing them to analyze reasons why ads failed to appear and optimize their ad setup for higher revenue potential.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Coverage in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Coverage using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Coverage on the Performance screen
  6. 6
    Get Coverage performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Coverage
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdSense integration with Databox Track Coverage from Google AdSense in Databox GET STARTED

General

  • Description
    Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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