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Google AdSense Ad RPM by Channel

Ad RPM by Channel is a reporting metric that shows the estimated revenue earned per thousand ad impressions for each channel on your website or app. It helps you optimize your ad performance by identifying high and low-performing channels.

With Databox you can track all your metrics from various data sources in one place.

Ad RPM by Channel 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad RPM by Channel"?
Ad RPM by Channel is a metric in Google AdSense that measures the revenue generated per 1000 impressions for each ad channel. Ad channels are custom groups of ad units within a website or app that have a specific theme or placement. Ad RPM by Channel helps publishers identify which channels are performing best and optimize their ad strategy to increase revenue. Higher Ad RPM by Channel indicates that the ads in that channel are earning more money, which can help publishers make informed decisions to optimize their ad layout and improve their AdSense earnings.
Example: For a website with multiple channels, Ad RPM by Channel helps identify which content generates the highest revenue per thousand pageviews. For instance, a news site may find that their sports channel has a higher Ad RPM than their entertainment channel, prompting them to allocate more resources to sports content.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad RPM by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad RPM by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad RPM by Channel on the Performance screen
  6. 6
    Get Ad RPM by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad RPM by Channel
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Google AdSense integration with Databox Track Ad RPM by Channel from Google AdSense in Databox GET STARTED

General

  • Description
    Ad RPM by Channel is a reporting metric that shows the estimated revenue earned per thousand ad impressions for each channel on your website or app. It helps you optimize your ad performance by identifying high and low-performing channels.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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