Ad RPM by Channel is a reporting metric that shows the estimated revenue earned per thousand ad impressions for each channel on your website or app. It helps you optimize your ad performance by identifying high and low-performing channels.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad RPM by Channel using Databox, follow these steps:
Impressions RPM (revenue per thousand impressions) is a metric that indicates the estimated amount of earnings for every 1000 ad impressions served on a webpage. This is calculated by dividing estimated earnings by the number of ad impressions and multiplying the result by 1000.
Impressions RPM by Platform is a metric that shows the revenue generated per thousand ad impressions on different device platforms such as desktop, mobile and tablet.
Clicks is a metric in Google AdSense that measures the number of times a user clicks on an ad displayed on a website or app. It is an important metric for publishers as it directly impacts their revenue.
Clicks by Channel is a Google AdSense metric that measures the number of clicks generated by different channels, such as display, mobile, search, and others. It helps publishers identify the most effective channels for driving clicks and optimizing their ad revenue.
Page Views refer to the number of times a webpage on a website has been viewed by a user on their screen, regardless of how many times they refresh the page.
The Ad Requests CTR (Click-Through Rate) measures the ratio of ad clicks to the number of ad requests, indicating the effectiveness of the ad placement.
Ad CTR by Channel is a metric that measures the click-through rate of your ads across different channels on your website or app, helping you track performance and optimize your ad revenue.
Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.