Impressions RPM by Platform is a metric that shows the revenue generated per thousand ad impressions on different device platforms such as desktop, mobile and tablet.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Platform using Databox, follow these steps:
Page Views CTR by Channel shows the click-through rate of different channels on your website by comparing the number of page views and clicks. This metric can help you optimize your ad placements and target audience for better monetization.
Page Views RPM by Network is a metric that measures the revenue a publisher earns per thousand page views generated exclusively from traffic on specified ad networks. It helps publishers understand the performance of their ad networks and optimize their ad placements for higher revenue.
The Clicks by Country metric shows the total number of clicks earned per country for ads displayed on your site. It helps you understand which countries generate the most clicks and optimize your ad targeting and revenue accordingly.
The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).
Ad CTR by Ad Unit measures the click-through rate of individual ad units on a webpage. It provides insight into the effectiveness and placement of each ad unit, allowing optimization of ad unit performance and revenue generation.
Ad CTR by Channel is a metric that measures the click-through rate of your ads across different channels on your website or app, helping you track performance and optimize your ad revenue.
CTR (Click-Through Rate) by Platform metric in Google AdSense measures the percentage of ad clicks per number of ad impressions on specific platforms such as desktop, mobile or tablet. It helps advertisers to understand which platform is performing better and optimize their ad strategy accordingly.
The Total Earnings metric in Google AdSense refers to the accumulated amount of revenue earned by a publisher from ad clicks, impressions, and other activities within a specific time frame.