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Google AdSense Impressions RPM by Platform

Impressions RPM by Platform is a metric that shows the revenue generated per thousand ad impressions on different device platforms such as desktop, mobile and tablet.

With Databox you can track all your metrics from various data sources in one place.

Impressions RPM by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions RPM by Platform"?
Impressions RPM by Platform is a metric that measures the revenue generated per thousand ad impressions on a specific platform, such as desktop or mobile. It's calculated by dividing the total revenue generated by the number of ad impressions, multiplied by 1000. This metric helps publishers understand how much money they're making on each platform and identify any optimization opportunities to increase revenue. It can also help advertisers determine where to allocate their budget for maximum ROI.
Example: Impressions RPM by Platform can help identify which platform (e.g. mobile, desktop) is generating the most revenue per thousand impressions. For example, if the metric shows that mobile is generating a higher RPM than desktop, an advertiser can adjust their bidding strategy accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Platform on the Performance screen
  6. 6
    Get Impressions RPM by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Platform
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Impressions RPM by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    Impressions RPM by Platform is a metric that shows the revenue generated per thousand ad impressions on different device platforms such as desktop, mobile and tablet.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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