Impressions RPM by Platform is a metric that shows the revenue generated per thousand ad impressions on different device platforms such as desktop, mobile and tablet.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Platform using Databox, follow these steps:
CPC by Network is a metric in Google AdSense that shows the average cost per click on ads served on partner networks. It helps publishers understand how much they earn per click from ads displayed on partner sites and can inform decisions about which networks to partner with.
The Page Views by Channel metric provides data on the number of page views generated by each traffic source channel, such as organic search, social, direct, and referral. This metric is useful for analyzing the effectiveness of different marketing channels and identifying areas for improvement.
The Coverage by Ad Unit metric measures the percentage of time that an ad unit shows ads out of the total available ad impressions.
The Coverage by Ad Network metric measures the percentage of ad requests that are filled with ads from the ad network, providing insight into the fill rate of the ad network.
The Ad Requests CTR (Click-Through Rate) measures the ratio of ad clicks to the number of ad requests, indicating the effectiveness of the ad placement.
Ad RPM by platform is a Google AdSense metric that measures the revenue per thousand ad impressions generated from ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to identify which platforms are generating higher revenue and optimize their ad strategy accordingly.
CTR by Ad Unit is a metric that measures the click-through rate of individual ad units on a website. It helps publishers optimize ad placement for better performance.
CTR by Country is a metric that measures the percentage of ad clicks per impression by country. It helps you understand how well your ads perform in different geographic locations and refine your advertising strategies to target specific regions.