Impressions by platform is a metric that indicates the number of times an ad has been displayed on a particular platform, such as desktop or mobile, within a specified time. It is useful for understanding the distribution of ad views across different devices and optimizing ad campaigns accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Platform using Databox, follow these steps:
Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.
Page Views RPM by Bid Type is a metric in Google AdSense that measures the revenue per thousand pageviews generated by different bid types - CPC, CPM, and Active View. It helps publishers optimize their ad placements and bid types to increase their earnings.
The Page Views by Country metric shows the number of views per web page from visitors in different countries. It helps to identify where your website is popular and can optimize ad targeting for specific countries.
The Ad Requests by Country metric shows the number of ad requests received from different countries. This data can help optimize ad placement, understand audience demographics, and adjust ad targeting strategies.
Ad Requests CTR by Platform is a metric that measures the click-through rate of the ads displayed on various platforms such as desktop, mobile, tablets, etc. It helps to analyze the effectiveness of ad placements on different devices, providing insights to improve the ad targeting and optimize revenue.
Ad Requests RPM by Platform is a metric that measures the revenue generated per thousand ad requests on different platforms (desktop, mobile, tablet). It helps publishers understand their performance on each platform and optimize their ad strategy accordingly.
Ad Impressions by Ad Unit metric measures the number of times an ad unit is displayed on a website or app. It indicates the potential number of views and engagement opportunities for advertisers.
The Total Earnings metric in Google AdSense refers to the accumulated amount of revenue earned by a publisher from ad clicks, impressions, and other activities within a specific time frame.