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Google AdSense Impressions by Platform

Impressions by platform is a metric that indicates the number of times an ad has been displayed on a particular platform, such as desktop or mobile, within a specified time. It is useful for understanding the distribution of ad views across different devices and optimizing ad campaigns accordingly.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Platform"?
Impressions by Platform is a Google AdSense metric that shows the number of times an ad was displayed on a particular platform such as desktop, mobile or tablet. This metric can help advertisers understand how their ads are being viewed and optimize their campaigns accordingly. By analyzing which platforms are generating the most impressions, advertisers can adjust their bids, ad formats and targeting strategies to improve performance and reach their audience more effectively.
Example: Example: By analyzing Impressions by Platform, a mobile app developer found that their ad was being viewed more on iOS devices than on Android, and decided to invest more in iOS ads to reach their target audience.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Platform on the Performance screen
  6. 6
    Get Impressions by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Impressions by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    Impressions by platform is a metric that indicates the number of times an ad has been displayed on a particular platform, such as desktop or mobile, within a specified time. It is useful for understanding the distribution of ad views across different devices and optimizing ad campaigns accordingly.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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