CTR (Click-Through Rate) by Platform metric in Google AdSense measures the percentage of ad clicks per number of ad impressions on specific platforms such as desktop, mobile or tablet. It helps advertisers to understand which platform is performing better and optimize their ad strategy accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR by Platform using Databox, follow these steps:
The Estimated earnings metric is an approximate amount of revenue that a publisher is expected to earn from AdSense ads displayed on their website or app. It takes into account various factors such as the number of ad impressions, clicks, and ad types.
Page Views CTR by Network is a metric that measures the click-through rate for ads shown on a website or app, broken down by the type of network (e.g. AdSense, Ad Exchange). It helps determine the effectiveness of ads and can inform optimization strategies.
Impressions refer to the number of times an ad is displayed on a website or app. It is a metric used to measure the reach and visibility of an ad campaign.
Clicks is a metric in Google AdSense that measures the number of times a user clicks on an ad displayed on a website or app. It is an important metric for publishers as it directly impacts their revenue.
The Clicks by Country metric shows the total number of clicks earned per country for ads displayed on your site. It helps you understand which countries generate the most clicks and optimize your ad targeting and revenue accordingly.
The Ad Requests by Ad Unit metric in Google AdSense measures the total number of ad requests received by each individual ad unit on your website, providing insight into the performance of your ad inventory.
Ad Requests by Bid Type is a metric that shows the number of ad requests categorized by their bid types, such as CPM, CPC, and CPA. It helps publishers and advertisers analyze the performance of their ad campaigns and optimize their bidding strategies accordingly.
Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.