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Google AdSense CTR by Platform

CTR (Click-Through Rate) by Platform metric in Google AdSense measures the percentage of ad clicks per number of ad impressions on specific platforms such as desktop, mobile or tablet. It helps advertisers to understand which platform is performing better and optimize their ad strategy accordingly.

With Databox you can track all your metrics from various data sources in one place.

CTR by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "CTR by Platform"?
The CTR by Platform metric in Google AdSense measures the click-through-rate (CTR) of ads served on different device types like desktop, mobile, and tablet. It helps to identify which device type generates the highest engagement and revenue for the website. Optimizing ad placement and ad formats for each platform can improve overall ad performance.
Example: CTR by Platform metric can help a marketer analyze the performance of their ad campaign on different platforms. For example, it can help identify if mobile users are more likely to engage with the ad compared to desktop users, allowing marketers to make informed decisions about where to allocate their ad spend.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Platform on the Performance screen
  6. 6
    Get CTR by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Platform
Google AdSense integration with Databox Track CTR by Platform from Google AdSense in Databox GET STARTED

Basics

  • Description
    CTR (Click-Through Rate) by Platform metric in Google AdSense measures the percentage of ad clicks per number of ad impressions on specific platforms such as desktop, mobile or tablet. It helps advertisers to understand which platform is performing better and optimize their ad strategy accordingly.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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