Ad Requests CTR by Ad Unit is a metric that measures the click-through rate of ad units on a website, calculated by dividing the number of clicks by the number of ad requests. It helps publishers track and optimize the performance of their ad units.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests CTR by Ad Unit using Databox, follow these steps:
CPC by Country is a metric that shows the average amount an advertiser pays for each click on their ad in a specific country. It varies based on competition, audience demographic, and other factors.
CPC (Cost per Click) by Bid Type is a metric that shows the average cost an advertiser pays for each click based on the type of bid they use. This can include manual bids, automated bids, or a combination of both. It helps advertisers optimize their bidding strategy to achieve the best ROI for their campaigns.
Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.
The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).
Ad Requests RPM by Ad Unit metric shows the revenue generated per thousand ad requests for each ad unit on the website. It helps optimize ad placement and improve overall revenue.
The Ad CTR by Platform metric measures the click-through-rate of your ads across different platforms, such as desktop or mobile devices, providing insights into the effectiveness of your ad placement and targeting strategies.
Ad RPM by Ad Unit is a metric that calculates the revenue earned per thousand ad impressions for each individual ad unit on a website. It helps publishers identify the most profitable ad units and optimize their ad placements and ad formats to increase revenue.
CTR by Bid Type is a Google AdSense metric that measures the click-through rate of ads based on the bidding strategy used (such as CPM or CPC). It helps gauge performance of different bid types and optimize ad revenue.