Impressions by Channel is a Google AdSense metric that shows the number of times your ads were shown on different types of channels, such as websites, apps, or videos, providing insights into where your ad is being displayed and the reach of your campaign.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions by Channel using Databox, follow these steps:
Estimated earnings by Ad Unit is a metric that measures the total revenue generated by each individual ad unit on a website. It helps publishers identify which ad units are the most profitable and make informed decisions about optimizing ad placements and formats to increase revenue.
Page Views CTR (Click-Through Rate) is the ratio of the number of clicks on your ads to the number of page views on your website, calculated as a percentage. It indicates the effectiveness of your ad placements and design in generating clicks from your audience.
Page Views CTR by Network is a metric that measures the click-through rate for ads shown on a website or app, broken down by the type of network (e.g. AdSense, Ad Exchange). It helps determine the effectiveness of ads and can inform optimization strategies.
CPC by channel metric refers to the average cost an advertiser pays for each click on their ad, broken down by the different channels where their ads were displayed. This helps advertisers optimize their campaigns and allocate their budget more effectively.
Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.
The Coverage by Ad Network metric measures the percentage of ad requests that are filled with ads from the ad network, providing insight into the fill rate of the ad network.
The Ad CTR by Platform metric measures the click-through-rate of your ads across different platforms, such as desktop or mobile devices, providing insights into the effectiveness of your ad placement and targeting strategies.
Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.