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Google AdSense Ad Impressions by Channel

Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.

With Databox you can track all your metrics from various data sources in one place.

Ad Impressions by Channel 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Ad Impressions by Channel"?
The Ad Impressions by Channel metric in Google AdSense measures the number of times ads were displayed on your website or app, broken down by the channel through which they were delivered, such as desktop, mobile, or tablet. This metric provides insight into where and how your ads are being viewed, allowing you to optimize your targeting and ad formats for better performance. It can also help identify if certain channels are underperforming and may require additional attention or adjustments.
Example: A website owner discovered that most of their ad impressions are coming from social media channels rather than search engines, despite spending more on search campaigns. They decided to adjust their advertising strategy to focus more on social media to maximize their ad impressions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Impressions by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Impressions by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Impressions by Channel on the Performance screen
  6. 6
    Get Ad Impressions by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Impressions by Channel
Google AdSense integration with Databox Track Ad Impressions by Channel from Google AdSense in Databox GET STARTED

Basics

  • Description
    Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.
  • Category
    Advertising
  • Subcategory
    Impressions ad
  • Date Added
    2016-06-15
  • Cumulative Support
    Yes
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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