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Google AdSense Ad Requests by Channel

Ad Requests by Channel measures the number of times ads were requested from your ad units, broken down by the channel they came from (e.g. search, display).

With Databox you can track all your metrics from various data sources in one place.

Ad Requests by Channel 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests by Channel"?
The Ad Requests by Channel metric in Google AdSense shows the number of ad requests received from different sources or channels like websites, mobile apps, and other platforms. It allows publishers to understand where their ad inventory is being requested from and the performance of each channel. This information enables publishers to optimize their ad strategy by focusing on channels that generate the most revenue or where their ads perform the best. By monitoring this metric, publishers can also identify any issues with ad requests and take corrective measures to ensure optimal ad delivery.
Example: The Ad Requests by Channel metric can help identify which channels (such as mobile, desktop, or tablet) generate the most ad requests. For example, it can reveal that a website's mobile channel generates more ad requests than its desktop channel, prompting the website to optimize their ads for mobile devices.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Requests by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests by Channel on the Performance screen
  6. 6
    Get Ad Requests by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests by Channel
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Google AdSense integration with Databox Track Ad Requests by Channel from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Requests by Channel measures the number of times ads were requested from your ad units, broken down by the channel they came from (e.g. search, display).
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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