DataboxDatabox Databox

Google AdSense Ad Requests CTR by Bid Type

Ad Requests CTR by Bid Type is a metric that measures the click-through rate (CTR) of ad requests grouped by the type of bids received, i.e., cost per thousand impressions (CPM) or cost per click (CPC). This metric helps publishers and advertisers to analyze the performance of their campaigns and adjust their bidding strategies accordingly.

With Databox you can track all your metrics from various data sources in one place.

Ad Requests CTR by Bid Type 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Ad Requests CTR by Bid Type"?
The Ad Requests CTR by Bid Type metric in Google AdSense measures the click-through rate (CTR) for different bidding types, such as cost-per-click (CPC) or cost-per-impression (CPM). It helps publishers understand the performance of their ads based on the type of bids received. This metric is useful in optimizing the bidding strategy for AdSense ads to improve overall revenue and user engagement. A high CTR for CPC bids may suggest more relevant and enticing ads, while a high CTR for CPM bids may indicate better ad placement and targeting.
Example: We can use the Ad Requests CTR by Bid Type metric to analyze which bid type (CPC, CPM, etc.) is generating the highest click-through rate for our ads and allocate our budget accordingly. For example, if CPC bids are showing a higher CTR than CPM bids, we can adjust our bidding strategy to prioritize CPC bids for better performance.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Requests CTR by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests CTR by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests CTR by Bid Type on the Performance screen
  6. 6
    Get Ad Requests CTR by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests CTR by Bid Type
Google AdSense integration with Databox Track Ad Requests CTR by Bid Type from Google AdSense in Databox GET STARTED

Basics

  • Description
    Ad Requests CTR by Bid Type is a metric that measures the click-through rate (CTR) of ad requests grouped by the type of bids received, i.e., cost per thousand impressions (CPM) or cost per click (CPC). This metric helps publishers and advertisers to analyze the performance of their campaigns and adjust their bidding strategies accordingly.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

Track all of your key business metrics from one screen

GET STARTED
Databox app preview