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Google AdSense Ad CTR

The Ad CTR (Click-Through Rate) is a metric that measures the percentage of clicks an ad receives per impression. It helps evaluate the effectiveness of your ads and ad placements on your website. A higher CTR indicates that your ads are more relevant and engaging to your audience.

With Databox you can track all your metrics from various data sources in one place.

Ad CTR 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad CTR"?
Ad CTR (click-through rate) is a performance metric that measures the percentage of times someone clicks an ad after seeing it. It is calculated by dividing the number of clicks an ad receives by the number of impressions it receives, and then multiplying by 100. Ad CTR is an important metric because it is used to evaluate the effectiveness of ad campaigns and to understand how users are interacting with ads. High CTR can indicate that an ad is relevant and engaging to users, while low CTR can indicate that changes need to be made to the ad or the targeting strategy.
Example: If the Ad CTR of a particular ad is low, it may indicate that the ad is not well-targeted to the audience and may need to be adjusted or replaced with a more relevant ad.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ad CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad CTR using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad CTR on the Performance screen
  6. 6
    Get Ad CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad CTR
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdSense integration with Databox Track Ad CTR from Google AdSense in Databox GET STARTED

General

  • Description
    The Ad CTR (Click-Through Rate) is a metric that measures the percentage of clicks an ad receives per impression. It helps evaluate the effectiveness of your ads and ad placements on your website. A higher CTR indicates that your ads are more relevant and engaging to your audience.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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