Ad Requests by Bid Type is a metric that shows the number of ad requests categorized by their bid types, such as CPM, CPC, and CPA. It helps publishers and advertisers analyze the performance of their ad campaigns and optimize their bidding strategies accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests by Bid Type using Databox, follow these steps:
Page Views RPM by Country is a metric that measures the average revenue earned per 1000 page views from a specific country or region, providing insights into the performance of ad campaigns targeted towards that audience.
Page Views RPM by Network is a metric that measures the revenue a publisher earns per thousand page views generated exclusively from traffic on specified ad networks. It helps publishers understand the performance of their ad networks and optimize their ad placements for higher revenue.
Page Views refer to the number of times a webpage on a website has been viewed by a user on their screen, regardless of how many times they refresh the page.
The Page Views by Platform metric in Google AdSense shows the number of times pages on your website were viewed by platform, including desktop, mobile, and tablet. It helps you understand your audience and optimize your website for different devices.
Coverage by Channel is a Google AdSense metric that measures the percentage of ad requests on your site that received at least one ad impression, broken down by ad unit size and ad network (e.g. Display, Video, Native).
The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).
Ad Impressions by Ad Unit metric measures the number of times an ad unit is displayed on a website or app. It indicates the potential number of views and engagement opportunities for advertisers.
The CTR (click-through rate) by Channel metric in Google AdSense measures the performance of each channel in terms of the percentage of clicks received on ads displayed. It helps publishers optimize ad placement to improve revenue.