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Google AdSense Ad Requests by Bid Type

Ad Requests by Bid Type is a metric that shows the number of ad requests categorized by their bid types, such as CPM, CPC, and CPA. It helps publishers and advertisers analyze the performance of their ad campaigns and optimize their bidding strategies accordingly.

With Databox you can track all your metrics from various data sources in one place.

Ad Requests by Bid Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests by Bid Type"?
The Ad Requests by Bid Type metric in Google AdSense measures the number of ad requests received from different bid types, including cost-per-click (CPC), cost-per-impression (CPM), and cost-per-engagement (CPE). It provides insights into the performance and effectiveness of different bidding strategies used by advertisers to reach their target audience. This metric helps publishers optimize their ad inventory and pricing strategies to increase revenue and improve user experience. Understanding the impact of bid types on ad requests can also inform publishers' decisions regarding ad placement and targeting.
Example: The Ad Requests by Bid Type metric can be used to analyze the performance of different bidding strategies to determine which ones generate the most ad requests and revenue. For instance, if a publisher has implemented both first-price and second-price auctions, they can compare the number of ad requests received from each bidding type to see which one leads to more ad impressions.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Requests by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests by Bid Type on the Performance screen
  6. 6
    Get Ad Requests by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests by Bid Type
Goals

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Scorecards

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Metric Digest

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Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Requests by Bid Type from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Requests by Bid Type is a metric that shows the number of ad requests categorized by their bid types, such as CPM, CPC, and CPA. It helps publishers and advertisers analyze the performance of their ad campaigns and optimize their bidding strategies accordingly.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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