Page Views RPM by Channel is a metric that measures the revenue earned per thousand page views on a specific channel, such as desktop or mobile, in a given time period. It helps publishers understand which channels are generating the most revenue and can be used to optimize ad placement.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Page Views RPM by Channel using Databox, follow these steps:
Page Views CTR by Country is the measurement of how many times an ad was clicked divided by the number of times it was displayed on a particular country's web pages. It helps in identifying which countries have high or low CTR, and allows optimizing ad campaigns accordingly.
Page Views CTR by Network is a metric that measures the click-through rate for ads shown on a website or app, broken down by the type of network (e.g. AdSense, Ad Exchange). It helps determine the effectiveness of ads and can inform optimization strategies.
Impressions refer to the number of times an ad is displayed on a website or app. It is a metric used to measure the reach and visibility of an ad campaign.
Page Views RPM by Country is a metric that measures the average revenue earned per 1000 page views from a specific country or region, providing insights into the performance of ad campaigns targeted towards that audience.
The Coverage by Platform metric in Google AdSense measures the number of ad impressions served on a specific platform (desktop, mobile, tablet) compared to the total number of ad requests made on that platform. It helps identify potential issues with ad placements on a particular platform.
The Coverage by Ad Network metric measures the percentage of ad requests that are filled with ads from the ad network, providing insight into the fill rate of the ad network.
Ad Requests CTR by Bid Type is a metric that measures the click-through rate (CTR) of ad requests grouped by the type of bids received, i.e., cost per thousand impressions (CPM) or cost per click (CPC). This metric helps publishers and advertisers to analyze the performance of their campaigns and adjust their bidding strategies accordingly.
Ad Requests RPM by Ad Unit metric shows the revenue generated per thousand ad requests for each ad unit on the website. It helps optimize ad placement and improve overall revenue.