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Google AdSense Page Views RPM by Channel

Page Views RPM by Channel is a metric that measures the revenue earned per thousand page views on a specific channel, such as desktop or mobile, in a given time period. It helps publishers understand which channels are generating the most revenue and can be used to optimize ad placement.

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Page Views RPM by Channel 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Page Views RPM by Channel"?
Page Views RPM by Channel is a Google AdSense metric that calculates the revenue per thousand pageviews for each ad channel. This metric can help publishers identify the most profitable channels on their website and optimize their ad placements for maximum earnings. It is calculated by dividing the estimated earnings by the number of pageviews, then multiplying by 1000. By analyzing this metric, publishers can make data-driven decisions to increase their revenue and improve their overall AdSense performance.
Example: If a website owner wants to know which channel generated the most revenue per 1000 page views, they can use the Page Views RPM by Channel metric to identify the top-performing channels.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Page Views RPM by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Page Views RPM by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Page Views RPM by Channel on the Performance screen
  6. 6
    Get Page Views RPM by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Page Views RPM by Channel
Goals

Set Goals to track and improve your performance
Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Page Views RPM by Channel from Google AdSense in Databox GET STARTED

General

  • Description
    Page Views RPM by Channel is a metric that measures the revenue earned per thousand page views on a specific channel, such as desktop or mobile, in a given time period. It helps publishers understand which channels are generating the most revenue and can be used to optimize ad placement.
  • Category
    Advertising
  • Subcategory
    Page views
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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