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Google AdSense Coverage by Network

The Coverage by Ad Network metric measures the percentage of ad requests that are filled with ads from the ad network, providing insight into the fill rate of the ad network.

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Coverage by Network 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Coverage by Network"?
The Coverage by Ad Network metric measures the percentage of ad requests that were filled by an ad network compared to the total number of ad requests made. This metric helps publishers understand the effectiveness of their ad network partnerships and the extent to which they are able to monetize their ad inventory. High coverage rates indicate strong ad network performance, while low coverage rates may signal the need to explore alternative partnerships or ad formats to optimize revenue.
Example: A website owner using multiple ad networks notices that the Coverage by Ad Network metric shows that one network is not serving ads on certain pages, leading to a lower overall coverage and revenue loss.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Coverage by Network in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Coverage by Network using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Coverage by Network on the Performance screen
  6. 6
    Get Coverage by Network performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Coverage by Network
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Coverage by Network from Google AdSense in Databox GET STARTED

General

  • Description
    The Coverage by Ad Network metric measures the percentage of ad requests that are filled with ads from the ad network, providing insight into the fill rate of the ad network.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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