Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Page Views RPM by Platform using Databox, follow these steps:
The Page Views by Network metric in Google AdSense measures the number of times ads on your website have been viewed, categorized by the network they were viewed on (such as AdSense for content, AdSense for search, etc.).
Ad Requests is a metric that measures the number of times an ad request is sent to Google AdSense to serve an ad on a website or app. It helps to evaluate the site's traffic and ad performance.
The Ad Requests by Country metric shows the number of ad requests received from different countries. This data can help optimize ad placement, understand audience demographics, and adjust ad targeting strategies.
Ad Requests CTR by Channel is a Google AdSense metric that measures the click-through rate of ads requested by channels. It helps publishers understand which channels are generating the most engagement from users.
Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.
The Ad CTR (Click-Through Rate) is a metric that measures the percentage of clicks an ad receives per impression. It helps evaluate the effectiveness of your ads and ad placements on your website. A higher CTR indicates that your ads are more relevant and engaging to your audience.
The Ad CTR by Country metric in AdSense measures the click-through rate of your ads in different countries. It helps you identify the countries with the highest CTR and optimize your ad campaigns accordingly.
Ad RPM by Country is a metric that shows how much revenue is earned per thousand ad impressions for each country where ads are displayed on a website. It can help publishers evaluate the effectiveness of their ad strategies in different regions and optimize their revenue.