Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Page Views RPM by Platform using Databox, follow these steps:
CPC, or cost per click, is the amount of money an advertiser pays for each click on their ad. It is a popular metric in online advertising, reflecting the effectiveness and profitability of ad campaigns.
Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.
The Page Views by Country metric shows the number of views per web page from visitors in different countries. It helps to identify where your website is popular and can optimize ad targeting for specific countries.
Ad Impressions by Country is a metric that measures the number of times an ad has been displayed to a user in a specific country. This helps advertisers to understand where their ads are being seen and target specific countries accordingly.
Ad Impressions by Bid Type measures the total number of times ads were viewed by users, categorized by the bidding strategy. It helps advertisers understand which bidding strategies are generating the most impressions and adjust their strategies accordingly.
Ad RPM (Revenue per Thousand Impressions) is a metric that measures the revenue earned for every 1000 ad impressions on a website. It helps publishers to estimate their earning potential and optimize their ad placements and formats.
Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.
CTR (Click-Through Rate) by Platform metric in Google AdSense measures the percentage of ad clicks per number of ad impressions on specific platforms such as desktop, mobile or tablet. It helps advertisers to understand which platform is performing better and optimize their ad strategy accordingly.