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Google AdSense Page Views RPM by Platform

Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.

With Databox you can track all your metrics from various data sources in one place.

Page Views RPM by Platform 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Page Views RPM by Platform"?
Page Views RPM (Revenue per thousand impressions) by Platform is a metric in Google AdSense that shows the estimated earnings accumulated per thousand page views differentiated by the platform on which the ad was displayed, such as desktop, mobile, or tablet. It helps publishers to identify the earning potential per platform and optimize the ad placement accordingly. By analyzing the Page Views RPM by Platform, publishers can identify the platforms that generate more revenue and improve the user experience by optimizing the ad placement and content on the webpage.
Example: A website owner noticed that the Page Views RPM by Platform for iOS devices was significantly higher than that of Android devices, prompting them to optimize their website layout and ad placements specifically for iOS users to increase revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Page Views RPM by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Page Views RPM by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Page Views RPM by Platform on the Performance screen
  6. 6
    Get Page Views RPM by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Page Views RPM by Platform
Google AdSense integration with Databox Track Page Views RPM by Platform from Google AdSense in Databox GET STARTED

Basics

  • Description
    Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.
  • Category
    Advertising
  • Subcategory
    Page views
  • Date Added
    2016-06-15
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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