CPC by channel metric refers to the average cost an advertiser pays for each click on their ad, broken down by the different channels where their ads were displayed. This helps advertisers optimize their campaigns and allocate their budget more effectively.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC (Cost per Click) by Channel using Databox, follow these steps:
The Estimated earnings by Bid Type metric shows how much revenue is earned by each bidding method used in your AdSense account, such as cost per click (CPC) or cost per thousand impressions (CPM).
Page Views CTR by Channel shows the click-through rate of different channels on your website by comparing the number of page views and clicks. This metric can help you optimize your ad placements and target audience for better monetization.
CPC by Platform is a Google AdSense metric that displays the average cost per click for an ad across different devices and platforms such as desktop, mobile, and tablet.
Page Views RPM by Network is a metric that measures the revenue a publisher earns per thousand page views generated exclusively from traffic on specified ad networks. It helps publishers understand the performance of their ad networks and optimize their ad placements for higher revenue.
Clicks by Bid Type is a metric in Google AdSense that shows the number of clicks generated by cost-per-click (CPC) ads versus cost-per-impression (CPM) ads. It helps website owners understand which ad type is driving more clicks and revenue.
Coverage by Channel is a Google AdSense metric that measures the percentage of ad requests on your site that received at least one ad impression, broken down by ad unit size and ad network (e.g. Display, Video, Native).
The Coverage by Ad Network metric measures the percentage of ad requests that are filled with ads from the ad network, providing insight into the fill rate of the ad network.
Ad Impressions by Country is a metric that measures the number of times an ad has been displayed to a user in a specific country. This helps advertisers to understand where their ads are being seen and target specific countries accordingly.