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Google AdSense Ad RPM by Network

Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.

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Ad RPM by Network 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad RPM by Network"?
Ad RPM by Network is a Google AdSense metric that shows the revenue earned per thousand ad impressions on a website or blog, broken down by the ad network (such as Google AdSense, Ad Exchange, AdMob, etc.). This metric helps publishers identify which networks are generating the most revenue for their site and optimize their ad strategy accordingly. A higher Ad RPM indicates a more effective ad network or ad placement, leading to greater revenue potential.
Example: A publisher noticed that their Ad RPM by Network for their website was significantly higher for traffic coming from social media compared to search engines. They decided to focus their advertising efforts on social media platforms to attract higher paying advertisers.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad RPM by Network in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad RPM by Network using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad RPM by Network on the Performance screen
  6. 6
    Get Ad RPM by Network performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad RPM by Network
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad RPM by Network from Google AdSense in Databox GET STARTED

General

  • Description
    Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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