Ad Requests RPM by Ad Unit metric shows the revenue generated per thousand ad requests for each ad unit on the website. It helps optimize ad placement and improve overall revenue.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests RPM by Ad Unit using Databox, follow these steps:
Page Views CTR by Country is the measurement of how many times an ad was clicked divided by the number of times it was displayed on a particular country's web pages. It helps in identifying which countries have high or low CTR, and allows optimizing ad campaigns accordingly.
Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.
Page Views RPM by Country is a metric that measures the average revenue earned per 1000 page views from a specific country or region, providing insights into the performance of ad campaigns targeted towards that audience.
Page Views RPM by Bid Type is a metric in Google AdSense that measures the revenue per thousand pageviews generated by different bid types - CPC, CPM, and Active View. It helps publishers optimize their ad placements and bid types to increase their earnings.
Clicks by Channel is a Google AdSense metric that measures the number of clicks generated by different channels, such as display, mobile, search, and others. It helps publishers identify the most effective channels for driving clicks and optimizing their ad revenue.
The Ad Requests by Ad Unit metric in Google AdSense measures the total number of ad requests received by each individual ad unit on your website, providing insight into the performance of your ad inventory.
The Ad Requests CTR by Country metric measures the click-through rate of ads served in different countries, indicating which countries have a higher engagement with ad content.
Ad Impressions by Bid Type measures the total number of times ads were viewed by users, categorized by the bidding strategy. It helps advertisers understand which bidding strategies are generating the most impressions and adjust their strategies accordingly.