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Google AdSense Ad Requests RPM by Ad Unit

Ad Requests RPM by Ad Unit metric shows the revenue generated per thousand ad requests for each ad unit on the website. It helps optimize ad placement and improve overall revenue.

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Ad Requests RPM by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests RPM by Ad Unit"?
Ad Requests RPM by Ad Unit is a metric that measures the revenue generated per thousand ad requests for a specific ad unit. This metric helps publishers assess the performance of their ad units and optimize them for better monetization. It's calculated by dividing the estimated earnings generated by the ad unit by the number of ad requests multiplied by 1000. A higher Ad Requests RPM by Ad Unit indicates that the ad unit is performing well and generating higher revenue. Publishers can use this metric to compare the performance of different ad units and make informed decisions about their ad placement strategy.
Example: Ad Requests RPM by Ad Unit metric can be used to analyze the revenue generated per thousand ad requests for a specific ad unit on a website. For example, it can be used to see which ad unit is performing better and generating more revenue on a website.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Requests RPM by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests RPM by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests RPM by Ad Unit on the Performance screen
  6. 6
    Get Ad Requests RPM by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests RPM by Ad Unit
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Requests RPM by Ad Unit from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Requests RPM by Ad Unit metric shows the revenue generated per thousand ad requests for each ad unit on the website. It helps optimize ad placement and improve overall revenue.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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