The Ad Impressions by Platform metric measures the number of times an ad is viewed on a website or app across different platforms such as desktop, mobile, and tablet.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Impressions by Platform using Databox, follow these steps:
Estimated earnings by Ad Unit is a metric that measures the total revenue generated by each individual ad unit on a website. It helps publishers identify which ad units are the most profitable and make informed decisions about optimizing ad placements and formats to increase revenue.
Page Views CTR by Platform is a metric that measures the click-through rate of ads on a website, based on the platform or device used by the user. It helps publishers understand how well their ads are performing across different platforms and optimize their strategy accordingly.
Page Views CTR by Network is a metric that measures the click-through rate for ads shown on a website or app, broken down by the type of network (e.g. AdSense, Ad Exchange). It helps determine the effectiveness of ads and can inform optimization strategies.
Page Views RPM by Ad Unit is a metric that represents the revenue generated per 1000 page views of a specific ad unit, allowing publishers to track the performance of individual ad units and optimize their ad strategy for better returns.
Clicks is a metric in Google AdSense that measures the number of times a user clicks on an ad displayed on a website or app. It is an important metric for publishers as it directly impacts their revenue.
The Page Views by Country metric shows the number of views per web page from visitors in different countries. It helps to identify where your website is popular and can optimize ad targeting for specific countries.
Ad Requests RPM by Bid Type is a metric that measures revenue per thousand ad requests, segmented by the type of bid received. This helps to optimize ad strategies based on which types of bids are generating the most revenue.
The Ad CTR by Platform metric measures the click-through-rate of your ads across different platforms, such as desktop or mobile devices, providing insights into the effectiveness of your ad placement and targeting strategies.