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Google AdSense Ad Impressions by Platform

The Ad Impressions by Platform metric measures the number of times an ad is viewed on a website or app across different platforms such as desktop, mobile, and tablet.

With Databox you can track all your metrics from various data sources in one place.

Ad Impressions by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Impressions by Platform"?
The Ad Impressions by Platform metric in Google AdSense provides data on the total number of times an ad has been displayed or viewed on different platforms (such as mobile phones, desktop computers, and tablets). It helps publishers understand which platforms are generating the most impressions and optimize their ad campaigns accordingly. It also helps advertisers target specific platforms to reach their desired audience. This metric helps to provide a detailed view of how ads are being displayed and how to optimize campaigns to better reach audiences in different devices.
Example: A digital publisher uses the Ad Impressions by Platform metric to identify which platform (desktop, mobile, or tablet) generates the most ad impressions for their website, and adjusts their ad strategies accordingly to maximize revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Impressions by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Impressions by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Impressions by Platform on the Performance screen
  6. 6
    Get Ad Impressions by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Impressions by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Google AdSense integration with Databox Track Ad Impressions by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    The Ad Impressions by Platform metric measures the number of times an ad is viewed on a website or app across different platforms such as desktop, mobile, and tablet.
  • Category
    Advertising
  • Subcategory
    Impressions ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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