CPC by Ad Unit is a performance metric that measures the average cost per click for each individual ad unit on a website, enabling publishers to optimize revenue and AdSense ads placement strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC (Cost per Click) by Ad Unit using Databox, follow these steps:
The Estimated earnings metric is an approximate amount of revenue that a publisher is expected to earn from AdSense ads displayed on their website or app. It takes into account various factors such as the number of ad impressions, clicks, and ad types.
Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.
Clicks is a metric in Google AdSense that measures the number of times a user clicks on an ad displayed on a website or app. It is an important metric for publishers as it directly impacts their revenue.
Ad Requests by Bid Type is a metric that shows the number of ad requests categorized by their bid types, such as CPM, CPC, and CPA. It helps publishers and advertisers analyze the performance of their ad campaigns and optimize their bidding strategies accordingly.
Ad Requests by Platform metric measures the number of ad requests generated from different platforms such as desktop, mobile, tablet, etc. It helps in understanding the usage trend of a website/app on different devices and optimizing ad placements accordingly.
The Ad Requests CTR by Country metric measures the click-through rate of ads served in different countries, indicating which countries have a higher engagement with ad content.
Ad RPM by Country is a metric that shows how much revenue is earned per thousand ad impressions for each country where ads are displayed on a website. It can help publishers evaluate the effectiveness of their ad strategies in different regions and optimize their revenue.
The CTR (click-through rate) is a key performance metric in online advertising, which measures the ratio of click on an ad to the number of impressions it receives.