Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Channel using Databox, follow these steps:
Page Views CTR by Channel shows the click-through rate of different channels on your website by comparing the number of page views and clicks. This metric can help you optimize your ad placements and target audience for better monetization.
The Page Views by Channel metric provides data on the number of page views generated by each traffic source channel, such as organic search, social, direct, and referral. This metric is useful for analyzing the effectiveness of different marketing channels and identifying areas for improvement.
The Page Views by Country metric shows the number of views per web page from visitors in different countries. It helps to identify where your website is popular and can optimize ad targeting for specific countries.
The Ad Requests by Ad Unit metric in Google AdSense measures the total number of ad requests received by each individual ad unit on your website, providing insight into the performance of your ad inventory.
The Coverage by Ad Unit metric measures the percentage of time that an ad unit shows ads out of the total available ad impressions.
The Coverage by Platform metric in Google AdSense measures the number of ad impressions served on a specific platform (desktop, mobile, tablet) compared to the total number of ad requests made on that platform. It helps identify potential issues with ad placements on a particular platform.
The Ad Requests RPM by Country metric is a measure of the revenue generated per thousand ad requests, broken down by country. It helps publishers understand the profitability of their ad inventory in different regions and optimize their ad targeting strategies accordingly.
CTR by Ad Unit is a metric that measures the click-through rate of individual ad units on a website. It helps publishers optimize ad placement for better performance.