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Google AdSense Impressions RPM by Channel

Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.

With Databox you can track all your metrics from various data sources in one place.

Impressions RPM by Channel 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions RPM by Channel"?
Impressions RPM by Channel is a Google AdSense metric that shows the revenue generated per thousand ad impressions for each of your website's ad channels. This metric helps you identify which channels are the most profitable and where you should focus your optimization efforts. A higher Impressions RPM indicates that your audience is more engaged with the ads on that channel, leading to greater revenue potential. By analyzing this metric and making corresponding changes to your ad placement or content, you can increase your overall ad revenue.
Example: Impressions RPM by Channel can be used to compare the earnings generated per thousand impressions on different platforms, such as mobile vs desktop, to determine where to prioritize ad placements for maximum revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Channel on the Performance screen
  6. 6
    Get Impressions RPM by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Channel
Google AdSense integration with Databox Track Impressions RPM by Channel from Google AdSense in Databox GET STARTED

Basics

  • Description
    Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2016-06-15
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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