Ad Requests RPM by Platform is a metric that measures the revenue generated per thousand ad requests on different platforms (desktop, mobile, tablet). It helps publishers understand their performance on each platform and optimize their ad strategy accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests RPM by Platform using Databox, follow these steps:
Estimated earnings by channel is a metric provided by Google AdSense that helps publishers track and analyze ad revenue earned across different channels, such as websites or apps.
Impressions by Bid Type is a Google AdSense metric that shows the number of times an ad was displayed on a web page with different levels of bids (CPC, CPM) during a certain period. It helps to analyze the performance of ad bids and adjust them for better targeting.
The Page Views by Country metric shows the number of views per web page from visitors in different countries. It helps to identify where your website is popular and can optimize ad targeting for specific countries.
The Coverage by Ad Unit metric measures the percentage of time that an ad unit shows ads out of the total available ad impressions.
The Ad Requests CTR by Network metric shows the click-through rate (CTR) of ads served on different ad networks. It helps optimize network performance and increase revenue.
Ad CTR by Ad Unit measures the click-through rate of individual ad units on a webpage. It provides insight into the effectiveness and placement of each ad unit, allowing optimization of ad unit performance and revenue generation.
CTR by Bid Type is a Google AdSense metric that measures the click-through rate of ads based on the bidding strategy used (such as CPM or CPC). It helps gauge performance of different bid types and optimize ad revenue.
CTR by Network is a Google AdSense metric that measures the click-through rate of ads across different ad networks. It helps identify the best performing networks and allocate resources wisely.