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Google AdSense Ad Requests RPM by Platform

Ad Requests RPM by Platform is a metric that measures the revenue generated per thousand ad requests on different platforms (desktop, mobile, tablet). It helps publishers understand their performance on each platform and optimize their ad strategy accordingly.

With Databox you can track all your metrics from various data sources in one place.

Ad Requests RPM by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests RPM by Platform"?
Ad Requests RPM by Platform is a performance metric in Google AdSense that shows how much revenue is generated per thousand ad requests on a specific platform. This RPM metric helps publishers understand which platforms are generating the most revenue, as well as which ones may need optimization. It can provide insights into user behavior and ad performance on different platforms such as desktop, mobile, or tablet, and help publishers make informed decisions on how to allocate their ad inventory.
Example: If a website owner notices that the Ad Requests RPM by Platform for their mobile users is significantly lower than for desktop users, they can adjust their ad formats and placements to increase revenue from mobile traffic.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Requests RPM by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests RPM by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests RPM by Platform on the Performance screen
  6. 6
    Get Ad Requests RPM by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests RPM by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Requests RPM by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Requests RPM by Platform is a metric that measures the revenue generated per thousand ad requests on different platforms (desktop, mobile, tablet). It helps publishers understand their performance on each platform and optimize their ad strategy accordingly.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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