Ad Requests RPM by Platform is a metric that measures the revenue generated per thousand ad requests on different platforms (desktop, mobile, tablet). It helps publishers understand their performance on each platform and optimize their ad strategy accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests RPM by Platform using Databox, follow these steps:
Estimated earnings by channel is a metric provided by Google AdSense that helps publishers track and analyze ad revenue earned across different channels, such as websites or apps.
CPC by channel metric refers to the average cost an advertiser pays for each click on their ad, broken down by the different channels where their ads were displayed. This helps advertisers optimize their campaigns and allocate their budget more effectively.
CPC by Country is a metric that shows the average amount an advertiser pays for each click on their ad in a specific country. It varies based on competition, audience demographic, and other factors.
The Coverage by Country metric in GoogleAdSense measures the percentage of ad requests that were filled with ads from advertisers targeting a specific country, compared to the total number of ad requests made from that country.
The Coverage by Ad Network metric measures the percentage of ad requests that are filled with ads from the ad network, providing insight into the fill rate of the ad network.
Ad Requests CTR by Platform is a metric that measures the click-through rate of the ads displayed on various platforms such as desktop, mobile, tablets, etc. It helps to analyze the effectiveness of ad placements on different devices, providing insights to improve the ad targeting and optimize revenue.
Ad CTR by Channel is a metric that measures the click-through rate of your ads across different channels on your website or app, helping you track performance and optimize your ad revenue.
The Ad CTR by Platform metric measures the click-through-rate of your ads across different platforms, such as desktop or mobile devices, providing insights into the effectiveness of your ad placement and targeting strategies.