Estimated earnings by Ad Unit is a metric that measures the total revenue generated by each individual ad unit on a website. It helps publishers identify which ad units are the most profitable and make informed decisions about optimizing ad placements and formats to increase revenue.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Estimated Earnings by Ad Unit using Databox, follow these steps:
Page Views CTR by Channel shows the click-through rate of different channels on your website by comparing the number of page views and clicks. This metric can help you optimize your ad placements and target audience for better monetization.
CPC by Country is a metric that shows the average amount an advertiser pays for each click on their ad in a specific country. It varies based on competition, audience demographic, and other factors.
CPC by Network is a metric in Google AdSense that shows the average cost per click on ads served on partner networks. It helps publishers understand how much they earn per click from ads displayed on partner sites and can inform decisions about which networks to partner with.
The Impressions RPM by Country metric shows the revenue earned per thousand ad impressions generated by users in different countries. It helps publishers identify which countries have higher RPMs and adjust their ad strategies accordingly.
The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).
The Ad Requests CTR by Country metric measures the click-through rate of ads served in different countries, indicating which countries have a higher engagement with ad content.
Ad Requests CTR by Bid Type is a metric that measures the click-through rate (CTR) of ad requests grouped by the type of bids received, i.e., cost per thousand impressions (CPM) or cost per click (CPC). This metric helps publishers and advertisers to analyze the performance of their campaigns and adjust their bidding strategies accordingly.
Ad RPM by Ad Unit is a metric that calculates the revenue earned per thousand ad impressions for each individual ad unit on a website. It helps publishers identify the most profitable ad units and optimize their ad placements and ad formats to increase revenue.