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Google AdSense Ad Requests

Ad Requests is a metric that measures the number of times an ad request is sent to Google AdSense to serve an ad on a website or app. It helps to evaluate the site's traffic and ad performance.

With Databox you can track all your metrics from various data sources in one place.

Ad Requests 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests"?
The Ad Requests metric in Google AdSense refers to the number of times an ad unit requests to show an advertisement. This metric helps publishers understand the demand for their ad inventory and analyze the performance of their website or app. Ad Requests can be used in conjunction with other metrics, such as Ad Impressions and Click-through Rate (CTR), to optimize ad revenue and user experience. Advertisers may also use the Ad Requests metric to gauge the visibility and effectiveness of their advertisements across different platforms.
Example: Example use case for Ad Requests metric: A website owner wants to monitor the number of times ads are being requested on their site to ensure that their AdSense account is generating a steady stream of revenue.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track Ad Requests in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests on the Performance screen
  6. 6
    Get Ad Requests performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad Requests from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Requests is a metric that measures the number of times an ad request is sent to Google AdSense to serve an ad on a website or app. It helps to evaluate the site's traffic and ad performance.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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