Ad Requests is a metric that measures the number of times an ad request is sent to Google AdSense to serve an ad on a website or app. It helps to evaluate the site's traffic and ad performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests using Databox, follow these steps:
Impressions by platform is a metric that indicates the number of times an ad has been displayed on a particular platform, such as desktop or mobile, within a specified time. It is useful for understanding the distribution of ad views across different devices and optimizing ad campaigns accordingly.
Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.
Impressions RPM by Platform is a metric that shows the revenue generated per thousand ad impressions on different device platforms such as desktop, mobile and tablet.
Page Views by Ad Unit is a metric that measures the number of times an ad unit was viewed on a webpage. It helps analyze the effectiveness of ad placements, ad formats, and website traffic to optimize ad revenue.
Ad Requests by Channel measures the number of times ads were requested from your ad units, broken down by the channel they came from (e.g. search, display).
Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.
The Ad Requests CTR (Click-Through Rate) measures the ratio of ad clicks to the number of ad requests, indicating the effectiveness of the ad placement.
Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.