Ad Requests is a metric that measures the number of times an ad request is sent to Google AdSense to serve an ad on a website or app. It helps to evaluate the site's traffic and ad performance.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests using Databox, follow these steps:
The Page Views CTR by Bid Type metric measures the click-through rate (CTR) of ads displayed on your website pages, categorized by the type of bids placed by advertisers. It helps you understand the performance of different bidding strategies and adjust your ad placement accordingly to maximize revenue.
Impressions by Ad Unit shows the number of times an ad unit was displayed on a webpage, regardless of whether it was clicked or not. It helps to measure the visibility and reach of your ad units.
Page Views refer to the number of times a webpage on a website has been viewed by a user on their screen, regardless of how many times they refresh the page.
The Ad Requests by Country metric shows the number of ad requests received from different countries. This data can help optimize ad placement, understand audience demographics, and adjust ad targeting strategies.
Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.
The Ad Requests CTR by Country metric measures the click-through rate of ads served in different countries, indicating which countries have a higher engagement with ad content.
Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.
The Ad Impressions by Platform metric measures the number of times an ad is viewed on a website or app across different platforms such as desktop, mobile, and tablet.