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Google AdSense CPC (Cost per Click)

CPC, or cost per click, is the amount of money an advertiser pays for each click on their ad. It is a popular metric in online advertising, reflecting the effectiveness and profitability of ad campaigns.

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CPC (Cost per Click) 2.190,879

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About
Technical Details

CPC is a metric used in online advertising where advertisers pay a fee for each click on their ads. It is calculated by dividing the total cost of the advertising campaign by the total number of clicks generated. This metric is important for advertisers to measure the effectiveness of their ads and to maximize their return on investment. For publishers, CPC is the amount earned each time a user clicks on an ad displayed on their website. Advertisers can bid on CPC to rank higher in the ad placement auction, while publishers can optimize their ads to increase CPC and revenue.

Example: A company running a Google Ads campaign on a shoe store sets a budget of $500 for a month, with a CPC bid of $0.50. If their ad receives 1000 clicks in a month, they spent $500 (1000 x $0.50) and have reached their budget limit.

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How to track CPC (Cost per Click) in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPC (Cost per Click) using Databox, follow these steps:

1
Connect Google AdSense that contains the metric you want to track
2
Select the metric you want to track from the list of available metrics
3
Drag and drop the selected metric onto your dashboard
4
Watch your dashboard populate in seconds
5
Put CPC (Cost per Click) on the Performance screen
6
Get CPC (Cost per Click) performance daily with Scorecards or as a weekly digest
7
Set Goals to track and improve performance of CPC (Cost per Click)

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