CPC (Cost per Click) by Bid Type is a metric that shows the average cost an advertiser pays for each click based on the type of bid they use. This can include manual bids, automated bids, or a combination of both. It helps advertisers optimize their bidding strategy to achieve the best ROI for their campaigns.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CPC (Cost per Click) by Bid Type using Databox, follow these steps:
Page Views CTR (Click-Through Rate) is the ratio of the number of clicks on your ads to the number of page views on your website, calculated as a percentage. It indicates the effectiveness of your ad placements and design in generating clicks from your audience.
Impressions by Ad Unit shows the number of times an ad unit was displayed on a webpage, regardless of whether it was clicked or not. It helps to measure the visibility and reach of your ad units.
The Impressions RPM by Country metric shows the revenue earned per thousand ad impressions generated by users in different countries. It helps publishers identify which countries have higher RPMs and adjust their ad strategies accordingly.
Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.
Page Views refer to the number of times a webpage on a website has been viewed by a user on their screen, regardless of how many times they refresh the page.
Ad Requests by Network is a Google AdSense metric that shows the number of ad requests received by each ad network or demand source, giving insights into the performance of ad networks and the quality of ad inventory.
Ad Requests CTR by Platform is a metric that measures the click-through rate of the ads displayed on various platforms such as desktop, mobile, tablets, etc. It helps to analyze the effectiveness of ad placements on different devices, providing insights to improve the ad targeting and optimize revenue.
CTR by Country is a metric that measures the percentage of ad clicks per impression by country. It helps you understand how well your ads perform in different geographic locations and refine your advertising strategies to target specific regions.