Ad Requests by Platform metric measures the number of ad requests generated from different platforms such as desktop, mobile, tablet, etc. It helps in understanding the usage trend of a website/app on different devices and optimizing ad placements accordingly.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests by Platform using Databox, follow these steps:
Impressions RPM (revenue per thousand impressions) is a metric that indicates the estimated amount of earnings for every 1000 ad impressions served on a webpage. This is calculated by dividing estimated earnings by the number of ad impressions and multiplying the result by 1000.
The Page Views by Country metric shows the number of views per web page from visitors in different countries. It helps to identify where your website is popular and can optimize ad targeting for specific countries.
Page Views by Bid Type is a metric in Google AdSense that shows the number of pages viewed on your website based on the type of ad bid. This helps you understand the performance of different bidding strategies and optimize ad placements for higher revenue.
The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).
The Ad Requests RPM by Ad Network metric is a calculation of the revenue earned per thousand ad requests for each ad network used on a website. It helps publishers optimize their ad placement and network selection to maximize revenue.
Ad Impressions by Ad Unit metric measures the number of times an ad unit is displayed on a website or app. It indicates the potential number of views and engagement opportunities for advertisers.
CTR by Ad Unit is a metric that measures the click-through rate of individual ad units on a website. It helps publishers optimize ad placement for better performance.
The CTR (click-through rate) by Channel metric in Google AdSense measures the performance of each channel in terms of the percentage of clicks received on ads displayed. It helps publishers optimize ad placement to improve revenue.