The Ad CTR by Platform metric measures the click-through-rate of your ads across different platforms, such as desktop or mobile devices, providing insights into the effectiveness of your ad placement and targeting strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad CTR by Platform using Databox, follow these steps:
The Estimated earnings metric is an approximate amount of revenue that a publisher is expected to earn from AdSense ads displayed on their website or app. It takes into account various factors such as the number of ad impressions, clicks, and ad types.
The Page Views CTR by Bid Type metric measures the click-through rate (CTR) of ads displayed on your website pages, categorized by the type of bids placed by advertisers. It helps you understand the performance of different bidding strategies and adjust your ad placement accordingly to maximize revenue.
Ad Requests is a metric that measures the number of times an ad request is sent to Google AdSense to serve an ad on a website or app. It helps to evaluate the site's traffic and ad performance.
Coverage is a metric that measures the ratio of ads displayed to the total number of ads requested on your website. It indicates the percentage of times an ad is displayed on your site compared to the number of times it could have been displayed.
Ad Requests CTR by Channel is a Google AdSense metric that measures the click-through rate of ads requested by channels. It helps publishers understand which channels are generating the most engagement from users.
Ad Requests RPM by Platform is a metric that measures the revenue generated per thousand ad requests on different platforms (desktop, mobile, tablet). It helps publishers understand their performance on each platform and optimize their ad strategy accordingly.
Ad CTR by Network measures the click-through rate of ads on your website for different ad networks. It helps identify which networks are performing well and which ones need improvement to optimize revenue.
Ad RPM by Bid Type is a metric that shows the revenue generated per thousand ad impressions for different types of ad bids, such as CPC or CPM. It helps publishers understand which bid types are bringing in the most revenue and adjust their ad strategy accordingly.