The Ad CTR by Platform metric measures the click-through-rate of your ads across different platforms, such as desktop or mobile devices, providing insights into the effectiveness of your ad placement and targeting strategies.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad CTR by Platform using Databox, follow these steps:
Page Views CTR by Platform is a metric that measures the click-through rate of ads on a website, based on the platform or device used by the user. It helps publishers understand how well their ads are performing across different platforms and optimize their strategy accordingly.
CPC by Platform is a Google AdSense metric that displays the average cost per click for an ad across different devices and platforms such as desktop, mobile, and tablet.
Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.
Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.
Clicks by Channel is a Google AdSense metric that measures the number of clicks generated by different channels, such as display, mobile, search, and others. It helps publishers identify the most effective channels for driving clicks and optimizing their ad revenue.
Ad Requests is a metric that measures the number of times an ad request is sent to Google AdSense to serve an ad on a website or app. It helps to evaluate the site's traffic and ad performance.
The Ad Requests CTR by Network metric shows the click-through rate (CTR) of ads served on different ad networks. It helps optimize network performance and increase revenue.
CTR by Bid Type is a Google AdSense metric that measures the click-through rate of ads based on the bidding strategy used (such as CPM or CPC). It helps gauge performance of different bid types and optimize ad revenue.