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Google AdSense Ad CTR by Platform

The Ad CTR by Platform metric measures the click-through-rate of your ads across different platforms, such as desktop or mobile devices, providing insights into the effectiveness of your ad placement and targeting strategies.

With Databox you can track all your metrics from various data sources in one place.

Ad CTR by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad CTR by Platform"?
Ad CTR by Platform is a metric within Google AdSense that measures the click-through rate of ads across different platforms, such as desktop, mobile, and tablet devices. This metric helps publishers understand how ads are performing on different platforms and whether adjustments may be necessary to optimize their AdSense revenue. By analyzing the Ad CTR by Platform, publishers can identify which platforms are providing the most clicks and which may require further optimization. This information can ultimately help publishers increase their earnings from AdSense.
Example: The Ad CTR by Platform metric can be used to determine which platform is responsible for the majority of a website's ad clicks. For example, a website owner can use this metric to see if more users are clicking on ads through desktop or mobile devices.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad CTR by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad CTR by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad CTR by Platform on the Performance screen
  6. 6
    Get Ad CTR by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad CTR by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdSense integration with Databox Track Ad CTR by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    The Ad CTR by Platform metric measures the click-through-rate of your ads across different platforms, such as desktop or mobile devices, providing insights into the effectiveness of your ad placement and targeting strategies.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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