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Google AdSense CPC (Cost per Click) by Platform

CPC by Platform is a Google AdSense metric that displays the average cost per click for an ad across different devices and platforms such as desktop, mobile, and tablet.

With Databox you can track all your metrics from various data sources in one place.

CPC (Cost per Click) by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CPC (Cost per Click) by Platform"?
CPC (Cost per Click) by Platform is a metric that indicates the average cost an advertiser pays each time a user clicks on their Ad, broken down by different platforms such as desktop, mobile, or tablet. This metric helps advertisers understand the performance of their campaigns on different devices and adjust their bids accordingly. It can also help publishers optimize their ad placements to generate more revenue from each click. By monitoring CPC by platform, advertisers can make informed decisions and adjust their campaigns to maximize ROI and achieve their marketing objectives.
Example: A company running a mobile app ad campaign can use CPC by Platform metric to compare the cost per click on different mobile operating systems such as Android and iOS, to optimize their ad spend accordingly.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CPC (Cost per Click) by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CPC (Cost per Click) by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CPC (Cost per Click) by Platform on the Performance screen
  6. 6
    Get CPC (Cost per Click) by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CPC (Cost per Click) by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdSense integration with Databox Track CPC (Cost per Click) by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    CPC by Platform is a Google AdSense metric that displays the average cost per click for an ad across different devices and platforms such as desktop, mobile, and tablet.
  • Category
    Advertising
  • Subcategory
    CPC
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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