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Google AdSense Coverage by Channel

Coverage by Channel is a Google AdSense metric that measures the percentage of ad requests on your site that received at least one ad impression, broken down by ad unit size and ad network (e.g. Display, Video, Native).

With Databox you can track all your metrics from various data sources in one place.

Coverage by Channel 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Coverage by Channel"?
The Coverage by Channel metric in Google AdSense measures the percentage of ad requests that are filled with ads, proportionate to the total number of ad requests made on a specific channel. A high Coverage by Channel percentage indicates that a particular channel is generating a large number of filled ad requests, while a low percentage indicates a low demand for ads on that channel. This metric helps publishers identify which channels are performing well and which need optimization to improve ad fill rates.
Example: For a clothing retailer advertising on Google AdSense, the Coverage by Channel metric could show which channels (such as YouTube vs. a fashion blog) have the highest coverage and thus are most effective for promoting the brand.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Coverage by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Coverage by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Coverage by Channel on the Performance screen
  6. 6
    Get Coverage by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Coverage by Channel
Google AdSense integration with Databox Track Coverage by Channel from Google AdSense in Databox GET STARTED

General

  • Description
    Coverage by Channel is a Google AdSense metric that measures the percentage of ad requests on your site that received at least one ad impression, broken down by ad unit size and ad network (e.g. Display, Video, Native).
  • Category
    Advertising
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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