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Google AdSense Coverage by Channel

Coverage by Channel is a Google AdSense metric that measures the percentage of ad requests on your site that received at least one ad impression, broken down by ad unit size and ad network (e.g. Display, Video, Native).

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Coverage by Channel 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Coverage by Channel"?
The Coverage by Channel metric in Google AdSense measures the percentage of ad requests that are filled with ads, proportionate to the total number of ad requests made on a specific channel. A high Coverage by Channel percentage indicates that a particular channel is generating a large number of filled ad requests, while a low percentage indicates a low demand for ads on that channel. This metric helps publishers identify which channels are performing well and which need optimization to improve ad fill rates.
Example: For a clothing retailer advertising on Google AdSense, the Coverage by Channel metric could show which channels (such as YouTube vs. a fashion blog) have the highest coverage and thus are most effective for promoting the brand.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Coverage by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Coverage by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Coverage by Channel on the Performance screen
  6. 6
    Get Coverage by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Coverage by Channel
Google AdSense integration with Databox Track Coverage by Channel from Google AdSense in Databox GET STARTED

Basics

  • Description
    Coverage by Channel is a Google AdSense metric that measures the percentage of ad requests on your site that received at least one ad impression, broken down by ad unit size and ad network (e.g. Display, Video, Native).
  • Category
    Advertising
  • Date Added
    2016-06-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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