Coverage by Channel is a Google AdSense metric that measures the percentage of ad requests on your site that received at least one ad impression, broken down by ad unit size and ad network (e.g. Display, Video, Native).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Coverage by Channel using Databox, follow these steps:
Impressions RPM by Bid Type is a Google AdSense metric that shows how much revenue a publisher is earning per thousand impressions based on the type of bid (CPC or CPM) received. It helps publishers understand which type of bid is generating higher revenue and optimize their ad strategy accordingly.
Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.
Page Views RPM is a Google AdSense metric that represents the revenue earned per 1000 pageviews on a website. It is calculated by dividing the total earnings by the number of pageviews, multiplied by 1000.
Ad Requests CTR by Platform is a metric that measures the click-through rate of the ads displayed on various platforms such as desktop, mobile, tablets, etc. It helps to analyze the effectiveness of ad placements on different devices, providing insights to improve the ad targeting and optimize revenue.
Ad Impressions by Ad Unit metric measures the number of times an ad unit is displayed on a website or app. It indicates the potential number of views and engagement opportunities for advertisers.
Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.
Ad CTR by Network measures the click-through rate of ads on your website for different ad networks. It helps identify which networks are performing well and which ones need improvement to optimize revenue.
CTR by Country is a metric that measures the percentage of ad clicks per impression by country. It helps you understand how well your ads perform in different geographic locations and refine your advertising strategies to target specific regions.