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Google AdSense Impressions by Bid Type

Impressions by Bid Type is a Google AdSense metric that shows the number of times an ad was displayed on a web page with different levels of bids (CPC, CPM) during a certain period. It helps to analyze the performance of ad bids and adjust them for better targeting.

With Databox you can track all your metrics from various data sources in one place.

Impressions by Bid Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Impressions by Bid Type"?
Impressions by Bid Type is a crucial metric in Google AdSense that shows the number of times your ads were viewed based on the bidding strategy you've chosen. It provides insight into how different bidding strategies impact ad visibility, helping you optimize your ad campaigns for maximum impressions. This metric is especially useful when analyzing the performance of your ad placements and allows you to adjust your bidding strategies accordingly to increase visibility and ad revenue.
Example: A company is analyzing their Impressions by Bid Type metric and notices that their Cost-per-Click campaigns have a higher number of impressions compared to their Cost-per-Impression campaigns. They decide to adjust their bidding strategy to focus more on CPC campaigns to increase visibility and drive more traffic to their site.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions by Bid Type on the Performance screen
  6. 6
    Get Impressions by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions by Bid Type
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Impressions by Bid Type from Google AdSense in Databox GET STARTED

General

  • Description
    Impressions by Bid Type is a Google AdSense metric that shows the number of times an ad was displayed on a web page with different levels of bids (CPC, CPM) during a certain period. It helps to analyze the performance of ad bids and adjust them for better targeting.
  • Category
    Advertising
  • Subcategory
    Impressions
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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