Estimated earnings by platform is a metric in Google AdSense that shows the revenue generated from ad clicks and impressions on different types of devices, such as desktop and mobile.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Estimated Earnings by Platform using Databox, follow these steps:
Estimated earnings by channel is a metric provided by Google AdSense that helps publishers track and analyze ad revenue earned across different channels, such as websites or apps.
Page Views CTR (Click-Through Rate) is the ratio of the number of clicks on your ads to the number of page views on your website, calculated as a percentage. It indicates the effectiveness of your ad placements and design in generating clicks from your audience.
CPC by Country is a metric that shows the average amount an advertiser pays for each click on their ad in a specific country. It varies based on competition, audience demographic, and other factors.
Impressions by Country is a metric that shows the total number of times your website's ads were viewed in different countries. It helps you understand where your audience is from and which countries are generating the most ad impressions, which can be useful for optimizing ad targeting and revenue.
The Impressions RPM by Country metric shows the revenue earned per thousand ad impressions generated by users in different countries. It helps publishers identify which countries have higher RPMs and adjust their ad strategies accordingly.
Clicks by Bid Type is a metric in Google AdSense that shows the number of clicks generated by cost-per-click (CPC) ads versus cost-per-impression (CPM) ads. It helps website owners understand which ad type is driving more clicks and revenue.
Ad Requests RPM measures the revenue generated per thousand ad requests. It is calculated by dividing estimated earnings by the number of ad requests, multiplied by 1000.
Ad RPM by Country is a metric that shows how much revenue is earned per thousand ad impressions for each country where ads are displayed on a website. It can help publishers evaluate the effectiveness of their ad strategies in different regions and optimize their revenue.