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Google AdSense CTR by Bid Type

CTR by Bid Type is a Google AdSense metric that measures the click-through rate of ads based on the bidding strategy used (such as CPM or CPC). It helps gauge performance of different bid types and optimize ad revenue.

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CTR by Bid Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Bid Type"?
The CTR by Bid Type metric is a measure of how many clicks a Google AdSense ad receives compared to the number of times it is shown for different bid types. This metric helps publishers evaluate the effectiveness of their ad campaign and adjust their bidding strategies accordingly. The bid types include cost-per-click (CPC), cost-per-thousand-impressions (CPM), and cost-per-engagement (CPE). High CTRs for specific bid types indicate that the ads are resonating with the target audience and the publisher is getting good value for their investment.
Example: If a publisher is using both manual and automatic bidding on their ad units, they can analyze the CTR by Bid Type metric to identify which type of bidding is generating a higher click-through rate for their ads. This information can help them optimize their bidding strategy and increase their ad revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Bid Type on the Performance screen
  6. 6
    Get CTR by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Bid Type
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track CTR by Bid Type from Google AdSense in Databox GET STARTED

General

  • Description
    CTR by Bid Type is a Google AdSense metric that measures the click-through rate of ads based on the bidding strategy used (such as CPM or CPC). It helps gauge performance of different bid types and optimize ad revenue.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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