The CTR (click-through rate) is a key performance metric in online advertising, which measures the ratio of click on an ad to the number of impressions it receives.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track CTR using Databox, follow these steps:
The Page Views CTR by Bid Type metric measures the click-through rate (CTR) of ads displayed on your website pages, categorized by the type of bids placed by advertisers. It helps you understand the performance of different bidding strategies and adjust your ad placement accordingly to maximize revenue.
The Impressions RPM by Country metric shows the revenue earned per thousand ad impressions generated by users in different countries. It helps publishers identify which countries have higher RPMs and adjust their ad strategies accordingly.
Page Views RPM by Country is a metric that measures the average revenue earned per 1000 page views from a specific country or region, providing insights into the performance of ad campaigns targeted towards that audience.
Page Views RPM by Bid Type is a metric in Google AdSense that measures the revenue per thousand pageviews generated by different bid types - CPC, CPM, and Active View. It helps publishers optimize their ad placements and bid types to increase their earnings.
Ad Requests CTR by Bid Type is a metric that measures the click-through rate (CTR) of ad requests grouped by the type of bids received, i.e., cost per thousand impressions (CPM) or cost per click (CPC). This metric helps publishers and advertisers to analyze the performance of their campaigns and adjust their bidding strategies accordingly.
The Ad Requests RPM by Country metric is a measure of the revenue generated per thousand ad requests, broken down by country. It helps publishers understand the profitability of their ad inventory in different regions and optimize their ad targeting strategies accordingly.
Ad RPM by Network refers to the revenue generated by every 1000 ad impressions served on a particular network. It helps publishers to evaluate the performance of different networks and optimize their ad revenue.
The Total Earnings metric in Google AdSense refers to the accumulated amount of revenue earned by a publisher from ad clicks, impressions, and other activities within a specific time frame.