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The CTR (click-through rate) is a key performance metric in online advertising, which measures the ratio of click on an ad to the number of impressions it receives.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Technical Details
What is "CTR"?
CTR stands for Click-Through Rate. It is a metric that measures the number of clicks you get on your ad divided by the number of times your ad is shown. This metric helps to understand the effectiveness of your ad and how well it is performing. A higher CTR indicates that your ad is more relevant to your audience and they are more likely to engage with it. A low CTR may indicate that the ad is not as relevant or that it is not being shown to the right audience. It is an important metric to monitor and optimize to increase the success of your ad campaign.
Example: A blogger may use CTR as a metric to assess the effectiveness of their ad placement and improve the placement of ads to increase clicks on their website.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR on the Performance screen
  6. 6
    Get CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR
Google AdSense integration with Databox Track CTR from Google AdSense in Databox GET STARTED

General

  • Description
    The CTR (click-through rate) is a key performance metric in online advertising, which measures the ratio of click on an ad to the number of impressions it receives.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    No
  • Maximum Value
    1
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    Yes

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