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The CTR (click-through rate) is a key performance metric in online advertising, which measures the ratio of click on an ad to the number of impressions it receives.

With Databox you can track all your metrics from various data sources in one place.

  • About
  • Tech details
What is "CTR"?
CTR stands for Click-Through Rate. It is a metric that measures the number of clicks you get on your ad divided by the number of times your ad is shown. This metric helps to understand the effectiveness of your ad and how well it is performing. A higher CTR indicates that your ad is more relevant to your audience and they are more likely to engage with it. A low CTR may indicate that the ad is not as relevant or that it is not being shown to the right audience. It is an important metric to monitor and optimize to increase the success of your ad campaign.
Example: A blogger may use CTR as a metric to assess the effectiveness of their ad placement and improve the placement of ads to increase clicks on their website.

Visualizations

  • Databox visualization

    Number

    Used to show a simple Metric or to draw attention to one key number.

How to track CTR in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR on the Performance screen
  6. 6
    Get CTR performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR
Google AdSense integration with Databox Track CTR from Google AdSense in Databox GET STARTED

Basics

  • Description
    The CTR (click-through rate) is a key performance metric in online advertising, which measures the ratio of click on an ad to the number of impressions it receives.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    Yes
  • Media Support
    No
  • Dimension
    N/A
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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