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Google AdSense Impressions RPM by Ad Unit

Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.

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Impressions RPM by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Impressions RPM by Ad Unit"?
Impressions RPM by Ad Unit is a metric that measures how much revenue is earned per 1,000 ad impressions for each individual ad unit. It is calculated by dividing the estimated earnings by the number of ad impressions, and multiplying by 1,000. This metric allows publishers to measure the effectiveness of their ad units and identify which ones are generating the most revenue. A high Impressions RPM by Ad Unit indicates that the ad unit is performing well and generating significant revenue for the website.
Example: For a publisher with multiple ad units on their website, the Impressions RPM by Ad Unit metric can help identify which ad units are generating the most revenue per thousand impressions, allowing for optimization of ad placements and sizes.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Impressions RPM by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Impressions RPM by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Impressions RPM by Ad Unit on the Performance screen
  6. 6
    Get Impressions RPM by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Impressions RPM by Ad Unit
Google AdSense integration with Databox Track Impressions RPM by Ad Unit from Google AdSense in Databox GET STARTED

Basics

  • Description
    Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.
  • Category
    Advertising
  • Subcategory
    Impressions RPM
  • Date Added
    2016-06-15
  • Default Format
    PrefixCurrency
  • Cumulative Support
    No
  • Units
    Yes
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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