Impressions RPM by Ad Unit is the estimated revenue a publisher can earn for every 1000 ad impressions served on a particular ad unit. Its calculated by dividing estimated earnings by the number of impressions, then multiplying by 1000.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Impressions RPM by Ad Unit using Databox, follow these steps:
The Clicks by Platform metric in Google AdSense measures the number of clicks on ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to understand which platform is bringing more engagement and revenue.
The Page Views by Channel metric provides data on the number of page views generated by each traffic source channel, such as organic search, social, direct, and referral. This metric is useful for analyzing the effectiveness of different marketing channels and identifying areas for improvement.
The Page Views by Platform metric in Google AdSense shows the number of times pages on your website were viewed by platform, including desktop, mobile, and tablet. It helps you understand your audience and optimize your website for different devices.
Ad Requests by Channel measures the number of times ads were requested from your ad units, broken down by the channel they came from (e.g. search, display).
The Coverage by Ad Unit metric measures the percentage of time that an ad unit shows ads out of the total available ad impressions.
The Ad Requests RPM by Country metric is a measure of the revenue generated per thousand ad requests, broken down by country. It helps publishers understand the profitability of their ad inventory in different regions and optimize their ad targeting strategies accordingly.
Ad CTR by Network measures the click-through rate of ads on your website for different ad networks. It helps identify which networks are performing well and which ones need improvement to optimize revenue.
Ad RPM by Ad Unit is a metric that calculates the revenue earned per thousand ad impressions for each individual ad unit on a website. It helps publishers identify the most profitable ad units and optimize their ad placements and ad formats to increase revenue.