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Google AdSense Clicks by Platform

The Clicks by Platform metric in Google AdSense measures the number of clicks on ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to understand which platform is bringing more engagement and revenue.

With Databox you can track all your metrics from various data sources in one place.

Clicks by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Clicks by Platform"?
The Clicks by Platform metric in Google AdSense measures the number of clicks made on the ads served on different platforms, including desktop, mobile, and tablet devices. It helps publishers understand how users interact with their website across different platforms and adjust their ad strategy accordingly to maximize revenue. By tracking the Clicks by Platform metric, publishers can identify which platform performs best and adjust their ad placement and targeting to improve performance. This metric is essential for optimizing ad revenue and ensuring the best possible user experience on the website.
Example: Clicks by platform can help identify which platforms (e.g. desktop, mobile, tablet) generate the most clicks, allowing advertisers to optimize their ad campaigns accordingly. For example, if mobile generates the majority of clicks, advertisers can focus on creating mobile-friendly ads.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Clicks by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Clicks by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Clicks by Platform on the Performance screen
  6. 6
    Get Clicks by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Clicks by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdSense integration with Databox Track Clicks by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    The Clicks by Platform metric in Google AdSense measures the number of clicks on ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to understand which platform is bringing more engagement and revenue.
  • Category
    Advertising
  • Subcategory
    Clicks
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Cumulative Graph
    Yes
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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