The Clicks by Platform metric in Google AdSense measures the number of clicks on ads served on different platforms such as desktop, mobile, and tablet. It helps publishers to understand which platform is bringing more engagement and revenue.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Clicks by Platform using Databox, follow these steps:
The Estimated earnings by Country metric in Google AdSense shows the amount of revenue earned from ads displayed to users located in various countries. It helps publishers understand which countries are generating the highest revenue and adjust their strategy accordingly.
CPC by Country is a metric that shows the average amount an advertiser pays for each click on their ad in a specific country. It varies based on competition, audience demographic, and other factors.
Impressions by Network is a metric in Google AdSense that shows the number of times ads were displayed to users on a specific network, such as the Display Network or AdSense for Search. It is a measure of ad exposure and can help publishers understand which networks are generating the most ad views.
Impressions RPM by Bid Type is a Google AdSense metric that shows how much revenue a publisher is earning per thousand impressions based on the type of bid (CPC or CPM) received. It helps publishers understand which type of bid is generating higher revenue and optimize their ad strategy accordingly.
Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.
Coverage by Channel is a Google AdSense metric that measures the percentage of ad requests on your site that received at least one ad impression, broken down by ad unit size and ad network (e.g. Display, Video, Native).
The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).
Ad CTR by Ad Unit measures the click-through rate of individual ad units on a webpage. It provides insight into the effectiveness and placement of each ad unit, allowing optimization of ad unit performance and revenue generation.