The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Coverage by Bid Type using Databox, follow these steps:
Estimated earnings by channel is a metric provided by Google AdSense that helps publishers track and analyze ad revenue earned across different channels, such as websites or apps.
Impressions by Bid Type is a Google AdSense metric that shows the number of times an ad was displayed on a web page with different levels of bids (CPC, CPM) during a certain period. It helps to analyze the performance of ad bids and adjust them for better targeting.
Clicks is a metric in Google AdSense that measures the number of times a user clicks on an ad displayed on a website or app. It is an important metric for publishers as it directly impacts their revenue.
The Clicks by Country metric shows the total number of clicks earned per country for ads displayed on your site. It helps you understand which countries generate the most clicks and optimize your ad targeting and revenue accordingly.
Coverage by Channel is a Google AdSense metric that measures the percentage of ad requests on your site that received at least one ad impression, broken down by ad unit size and ad network (e.g. Display, Video, Native).
The Ad Requests CTR (Click-Through Rate) measures the ratio of ad clicks to the number of ad requests, indicating the effectiveness of the ad placement.
Ad Impressions by Ad Unit metric measures the number of times an ad unit is displayed on a website or app. It indicates the potential number of views and engagement opportunities for advertisers.
Ad RPM (Revenue per Thousand Impressions) is a metric that measures the revenue earned for every 1000 ad impressions on a website. It helps publishers to estimate their earning potential and optimize their ad placements and formats.