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Google AdSense Coverage by Bid Type

The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).

With Databox you can track all your metrics from various data sources in one place.

Coverage by Bid Type 2.190,879 Start tracking this metric
  • About
  • Tech details
What is "Coverage by Bid Type"?
The Coverage by Bid Type metric is a measure of how well your ad bids are performing in relation to available ad inventory. It indicates the percentage of total ad requests that have been filled with ads of your chosen bid type. A higher coverage rate suggests that your ad bids are competitive and your ads are being shown more frequently, while a lower rate may indicate that your bids are not high enough to compete effectively. It is an important metric to track in order to optimize your bidding strategy and maximize ad revenue.
Example: Example: By analyzing the Coverage by Bid Type metric, you can determine if your low-cost ads are receiving enough impressions compared to your high-cost ads, and adjust your bidding strategy accordingly for a better overall ROI.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Coverage by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Coverage by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Coverage by Bid Type on the Performance screen
  6. 6
    Get Coverage by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Coverage by Bid Type
Google AdSense integration with Databox Track Coverage by Bid Type from Google AdSense in Databox GET STARTED

Basics

  • Description
    The Coverage by Bid Type metric reflects the percentage of ad requests where Google was able to serve an ad, based on the types of bids that were used for those requests (such as first price, second price, etc.).
  • Category
    Advertising
  • Date Added
    2016-06-15
  • Default Format
    Percentage
  • Cumulative Support
    No
  • Units
    No
  • Granularities
    daily, weekly, monthly, quarterly, yearly
  • Favorable Trend
    increasing
  • Historical Data
    Yes
  • Changing historical data
    No
  • Forecast Support
    Yes
  • Benchmark Support
    No
  • Media Support
    No
  • Dimension
    Yes
  • Metric Type
    general Learn more
  • API Endpoint
    https://adsense.googleapis.com/v2/accounts/{accountId}/reports:generate

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