Ad Impressions by Ad Unit metric measures the number of times an ad unit is displayed on a website or app. It indicates the potential number of views and engagement opportunities for advertisers.
With Databox you can track all your metrics from various data sources in one place.
Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Impressions by Ad Unit using Databox, follow these steps:
Impressions RPM by Network is the estimated revenue that a publisher earns for every 1000 ad impressions, broken down by ad network. It is a valuable metric for analyzing the effectiveness of different ad networks in generating revenue.
Page Views RPM is a Google AdSense metric that represents the revenue earned per 1000 pageviews on a website. It is calculated by dividing the total earnings by the number of pageviews, multiplied by 1000.
The Page Views by Country metric shows the number of views per web page from visitors in different countries. It helps to identify where your website is popular and can optimize ad targeting for specific countries.
Ad Requests CTR by Ad Unit is a metric that measures the click-through rate of ad units on a website, calculated by dividing the number of clicks by the number of ad requests. It helps publishers track and optimize the performance of their ad units.
Ad Requests CTR by Platform is a metric that measures the click-through rate of the ads displayed on various platforms such as desktop, mobile, tablets, etc. It helps to analyze the effectiveness of ad placements on different devices, providing insights to improve the ad targeting and optimize revenue.
Ad Impressions by Channel measures the number of times ads were displayed on different channels like websites, videos, and apps, providing insights into ad performance and audience engagement.
Ad CTR by Ad Unit measures the click-through rate of individual ad units on a webpage. It provides insight into the effectiveness and placement of each ad unit, allowing optimization of ad unit performance and revenue generation.
Ad CTR by Bid Type shows the click-through rate of ads based on the bid type used (CPC, CPM, or Active View). This metric helps to identify the most profitable bid type and optimize ad campaigns accordingly.