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Google AdSense Ad CTR by Bid Type

Ad CTR by Bid Type shows the click-through rate of ads based on the bid type used (CPC, CPM, or Active View). This metric helps to identify the most profitable bid type and optimize ad campaigns accordingly.

With Databox you can track all your metrics from various data sources in one place.

Ad CTR by Bid Type 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad CTR by Bid Type"?
Ad CTR by Bid Type is a metric in Google AdSense that shows the click-through rate (CTR) of your ad units based on the type of bid that generated the ad impression. If the CTR is higher for a specific bid (such as cost-per-click or cost-per-impression), it can help you optimize your bidding strategy and increase your revenue. By analyzing this metric, you can identify which bid types are most effective for your ad units and adjust your pricing accordingly to maximize your ad performance and profitability.
Example: For a publisher running AdSense, higher CTR by "Ad Group Type" will indicate which ad units are performing better. This data can be leveraged to refine ad placement and target ad campaigns to increase revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad CTR by Bid Type in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad CTR by Bid Type using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad CTR by Bid Type on the Performance screen
  6. 6
    Get Ad CTR by Bid Type performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad CTR by Bid Type
Goals

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Scorecards

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Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Ad CTR by Bid Type from Google AdSense in Databox GET STARTED

General

  • Description
    Ad CTR by Bid Type shows the click-through rate of ads based on the bid type used (CPC, CPM, or Active View). This metric helps to identify the most profitable bid type and optimize ad campaigns accordingly.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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