The Ad Requests RPM by Country metric is a measure of the revenue generated per thousand ad requests, broken down by country. It helps publishers understand the profitability of their ad inventory in different regions and optimize their ad targeting strategies accordingly.
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Used to show comparisons between values.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Requests RPM by Country using Databox, follow these steps:
Page Views CTR by Country is the measurement of how many times an ad was clicked divided by the number of times it was displayed on a particular country's web pages. It helps in identifying which countries have high or low CTR, and allows optimizing ad campaigns accordingly.
Impressions RPM by Channel is a metric that measures the revenue earned per thousand ad impressions served on a particular ad channel. It helps publishers optimize their ad performance by identifying the channels that are generating the highest RPM.
The Coverage by Country metric in GoogleAdSense measures the percentage of ad requests that were filled with ads from advertisers targeting a specific country, compared to the total number of ad requests made from that country.
Ad Requests RPM by Platform is a metric that measures the revenue generated per thousand ad requests on different platforms (desktop, mobile, tablet). It helps publishers understand their performance on each platform and optimize their ad strategy accordingly.
Ad impressions is a metric used in online advertising that tracks the number of times an ad is displayed on a webpage, app or other digital platform. It does not measure clicks or engagement, only the potential exposure an ad has to viewers.
Ad Impressions by Ad Unit metric measures the number of times an ad unit is displayed on a website or app. It indicates the potential number of views and engagement opportunities for advertisers.
Ad CTR by Network measures the click-through rate of ads on your website for different ad networks. It helps identify which networks are performing well and which ones need improvement to optimize revenue.
Ad RPM by Bid Type is a metric that shows the revenue generated per thousand ad impressions for different types of ad bids, such as CPC or CPM. It helps publishers understand which bid types are bringing in the most revenue and adjust their ad strategy accordingly.