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Google AdSense Page Views CTR by Platform

Page Views CTR by Platform is a metric that measures the click-through rate of ads on a website, based on the platform or device used by the user. It helps publishers understand how well their ads are performing across different platforms and optimize their strategy accordingly.

With Databox you can track all your metrics from various data sources in one place.

Page Views CTR by Platform 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Page Views CTR by Platform"?
The Page Views CTR by Platform is a key metric in Google AdSense that measures the click-through rate of ads on your website across different platforms such as desktop, mobile, and tablet. It shows the percentage of clicks that an ad receives compared to the number of page views within each platform. This metric is useful in determining which platforms are performing well and which ones need improvement, which can help optimize ad placement and increase revenue.
Example: An online retailer can use the Page Views CTR by Platform metric to compare the performance of their mobile ads versus desktop ads during a seasonal sale.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Page Views CTR by Platform in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Page Views CTR by Platform using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Page Views CTR by Platform on the Performance screen
  6. 6
    Get Page Views CTR by Platform performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Page Views CTR by Platform
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

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Performance Screen

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Google AdSense integration with Databox Track Page Views CTR by Platform from Google AdSense in Databox GET STARTED

General

  • Description
    Page Views CTR by Platform is a metric that measures the click-through rate of ads on a website, based on the platform or device used by the user. It helps publishers understand how well their ads are performing across different platforms and optimize their strategy accordingly.
  • Category
    Advertising
  • Subcategory
    Page views
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    Yes
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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