Ad impressions is a metric used in online advertising that tracks the number of times an ad is displayed on a webpage, app or other digital platform. It does not measure clicks or engagement, only the potential exposure an ad has to viewers.
With Databox you can track all your metrics from various data sources in one place.
Used to show a simple Metric or to draw attention to one key number.
Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.
To track Ad Impressions using Databox, follow these steps:
Page Views CTR by Ad Unit is a metric in Google AdSense that indicates the click-through rate of an ad unit per page view. It helps to understand how well an ad unit is performing on a website.
Page Views CTR by Platform is a metric that measures the click-through rate of ads on a website, based on the platform or device used by the user. It helps publishers understand how well their ads are performing across different platforms and optimize their strategy accordingly.
Page Views RPM is a Google AdSense metric that represents the revenue earned per 1000 pageviews on a website. It is calculated by dividing the total earnings by the number of pageviews, multiplied by 1000.
Page Views RPM by Network is a metric that measures the revenue a publisher earns per thousand page views generated exclusively from traffic on specified ad networks. It helps publishers understand the performance of their ad networks and optimize their ad placements for higher revenue.
Clicks is a metric in Google AdSense that measures the number of times a user clicks on an ad displayed on a website or app. It is an important metric for publishers as it directly impacts their revenue.
The Page Views by Channel metric provides data on the number of page views generated by each traffic source channel, such as organic search, social, direct, and referral. This metric is useful for analyzing the effectiveness of different marketing channels and identifying areas for improvement.
The Page Views by Platform metric in Google AdSense shows the number of times pages on your website were viewed by platform, including desktop, mobile, and tablet. It helps you understand your audience and optimize your website for different devices.
Ad Requests by Channel measures the number of times ads were requested from your ad units, broken down by the channel they came from (e.g. search, display).