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Google AdSense CTR by Ad Unit

CTR by Ad Unit is a metric that measures the click-through rate of individual ad units on a website. It helps publishers optimize ad placement for better performance.

With Databox you can track all your metrics from various data sources in one place.

CTR by Ad Unit 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "CTR by Ad Unit"?
CTR by Ad Unit is a metric in Google AdSense that measures the click-through rate of a specific ad unit on a webpage. It is calculated by dividing the number of clicks an ad receives by the number of impressions it generates. This metric helps publishers analyze the performance of individual ad units, identify areas for improvement, and make data-driven decisions about ad placement and optimization. A higher CTR by Ad Unit indicates that the ad unit is attracting more clicks from users, which can ultimately lead to higher revenue for the publisher.
Example: CTR by Ad Unit can help identify which ad unit is performing best, allowing website owners to add or remove ad unit slots, adjust ad placement, and test different ad formats for better user engagement and revenue.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track CTR by Ad Unit in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track CTR by Ad Unit using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put CTR by Ad Unit on the Performance screen
  6. 6
    Get CTR by Ad Unit performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of CTR by Ad Unit
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

Built your own custom metrics with Metric Builder
Data Calculations

Set Goals to track and improve your performance
Performance Screen

Get instant insights into your top-performing metrics
Google AdSense integration with Databox Track CTR by Ad Unit from Google AdSense in Databox GET STARTED

General

  • Description
    CTR by Ad Unit is a metric that measures the click-through rate of individual ad units on a website. It helps publishers optimize ad placement for better performance.
  • Category
    Advertising
  • Subcategory
    CTR
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Maximum Value
    1
  • Decimal Digits
    No
  • Currency Units
    No
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    Percentage
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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