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Google AdSense Ad Requests RPM by Channel

Ad Requests RPM by Channel is a Google AdSense metric that measures revenue per thousand ad requests for a specific channel, helping publishers see which channels are generating the most revenue.

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Ad Requests RPM by Channel 2.190,879 Start tracking this metric
  • About
  • Technical Details
What is "Ad Requests RPM by Channel"?
The Ad Requests RPM by Channel metric in Google AdSense measures the estimated revenue earned per thousand ad requests for each ad channel. This allows publishers to identify which channels are generating the most revenue and optimize their ad placements accordingly. A higher RPM usually indicates a more valuable and engaged audience, while a lower RPM may require adjustments to improve performance.
Example: A website owner can use Ad Requests RPM by Channel metric to identify which section of their site is generating the highest revenue from ad requests and allocate more advertising space in that section to maximize profits.

Visualizations

  • Databox visualization

    Bar and Line Chart

    Used to show comparisons between values.

How to track Ad Requests RPM by Channel in Databox?

Databox is a business analytics software that allows you to track and visualize your most important metrics from any data source in one centralized platform.

To track Ad Requests RPM by Channel using Databox, follow these steps:

  1. 1
    Connect Google AdSense that contains the metric you want to track
  2. 2
    Select the metric you want to track from the list of available metrics
  3. 3
    Drag and drop the selected metric onto your dashboard
  4. 4
    Watch your dashboard populate in seconds
  5. 5
    Put Ad Requests RPM by Channel on the Performance screen
  6. 6
    Get Ad Requests RPM by Channel performance daily with Scorecards or as a weekly digest
  7. 7
    Set Goals to track and improve performance of Ad Requests RPM by Channel
Goals

Set Goals to track and improve your performance
Scorecards

Get your daily progress every morning with Scorecards
Metric Digest

Receive detailed weekly performance updates
Metric Builder

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Data Calculations

Set Goals to track and improve your performance
Performance Screen

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Google AdSense integration with Databox Track Ad Requests RPM by Channel from Google AdSense in Databox GET STARTED

General

  • Description
    Ad Requests RPM by Channel is a Google AdSense metric that measures revenue per thousand ad requests for a specific channel, helping publishers see which channels are generating the most revenue.
  • Category
    Advertising
  • Subcategory
    Requests ad
  • Date Added
    2016-06-15

Specification

  • Metric Type
    general
  • Dimensional
    Yes
  • Decimal Digits
    Yes
  • Currency Units
    Yes
  • Granularities
    Daily, weekly, monthly, quarterly and yearly.
  • Custom Relative Periods
    Yes
  • Data Availability
    At sync, it ranges from 3 years ago to now.
  • Retroactive Data Updates
    Newly synced data is merged with existing data, replacing values for matching periods.
  • Future Data Available
    No

Visualization

  • Default Format
    PrefixCurrency
  • Cumulative Graph
    No
  • Favorable Trend
    increasing
  • Media Creatives
    No
  • Forecasts
    Yes
  • Benchmarks
    No

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