The Ad Requests CTR (Click-Through Rate) measures the ratio of ad clicks to the number of ad requests, indicating the effectiveness of the ad placement.
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CPC, or cost per click, is the amount of money an advertiser pays for each click on their ad. It is a popular metric in online advertising, reflecting the effectiveness and profitability of ad campaigns.
CPC by Platform is a Google AdSense metric that displays the average cost per click for an ad across different devices and platforms such as desktop, mobile, and tablet.
Impressions by Country is a metric that shows the total number of times your website's ads were viewed in different countries. It helps you understand where your audience is from and which countries are generating the most ad impressions, which can be useful for optimizing ad targeting and revenue.
Page Views RPM by Platform is the revenue earned per 1000 pageviews on a website, broken down by the type of device or platform used to access it (e.g. desktop, mobile). It helps publishers identify areas of strength and weakness in monetizing their site across different devices.
Clicks by Bid Type is a metric in Google AdSense that shows the number of clicks generated by cost-per-click (CPC) ads versus cost-per-impression (CPM) ads. It helps website owners understand which ad type is driving more clicks and revenue.
Ad Requests by Network is a Google AdSense metric that shows the number of ad requests received by each ad network or demand source, giving insights into the performance of ad networks and the quality of ad inventory.
The Coverage by Ad Unit metric measures the percentage of time that an ad unit shows ads out of the total available ad impressions.
Total Earnings by Ad Unit is a metric that shows the total amount of revenue earned by each individual Ad Unit on your website or app, helping you to optimize your ad placements for maximum profitability.